|Tue Sept 3 2013 20:46:42|
eBay Activate Now: More Control or Added Hurdle?
By: Ina Steiner
Beware the fine print before listing on eBay during seller promotions. eBay is now requiring sellers to activate listing promotions before they can participate. But is it giving sellers more control, or simply adding a hurdle sellers must jump with each promotion?
The fear, of course, is that a seller may begin listing items to take advantage of a promotion but forget to hit the activate now button, meaning he or she will pay insertion fees for listings they would not have launched without the promotion - which could be quite an expensive mistake.
Interestingly, some eBay sellers have noticed a new section of their Selling Manager summary page that shows promotions to which they're entitled to participate. One seller said that lately, "promos have been showing up there before the eBay Mail, direct email, or any other form of notification."
With today's announcement, eBay said sellers could use promotional offers when the wanted - "time your use of special offers to work with your existing free listings."
But upon reading the announcement, one eBay seller said, "I think it's just one more thing to think about!" (See Wednesday's Newsflash story for more details.)
So does the new activation requirement give sellers more control in how they apply free monthly listings versus promotional free listings? Or is it just a new hurdle sellers must jump before taking advantage of free listings?