|Mon Aug 12 2013 21:23:21|
What Sellers Can Learn from Etsy Mobile Testing Lab
By: Ina Steiner
This latest blog post from the techies at Etsy caught my eye for a number of reasons. Knowing that shoppers were coming to Etsy increasingly from mobile devices, the Mobile and Corporate IT teams built a mobile device testing lab to help their designers and developers test how Etsy works on more devices, screen sizes, and operating systems.
They can see what Etsy looks like on the many devices shoppers might be using to access the site.
I wonder how many marketplaces and ecommerce vendors spend time testing their sites and tools for different desktop and mobile configurations. But there are lessons for sellers in this blog post as well.
1) Do you understand how your listings look on popular mobile devices? Yes, the marketplace or ecommerce platform should optimize their sites for mobile viewing, but sellers may also discover design elements within their listings that could be clashing with mobile viewing. You don't have to set up a whole lab, but it might be a good investment to test out your listings and websites on a smartphone and tablet regularly.
2) Have you given any thought about your business' power consumption? Etsy's IT department has given this a lot of thought, which is eye-opening. Do you leave your devices charging when they don't need to be? This could potentially save you money as well as being good for the environment.
3) How organized are you? Small sellers have multiple areas they need to organize: their computing devices, desks, packing and shipping stations, taxes and of course inventory.
Etsy IT uses library cards for signing out devices that leave the lab when a developer wants to borrow the device, and they color-code everything - even the cables get colored tape to make it easier to keep track of. "Each device gets a cable drop to hold its cable in place so they don't fall behind the shelves,..." - sometimes it's the little things that save us from major aggravation.
The Etsy mobile lab isn't rocket science, but given the numbers of people who come in and use the workstation and borrow devices, the time invested in setting it up well probably pays big dividends. And just look at the before and after photos - the new setup is much more user friendly. If you find you can save yourself a few steps by better organizing your workstations (and make it a more pleasant place to work), it's worth it - and now's the time to do it before the holiday shopping season begins.
What do you think of the marketplaces you access via mobile, and please share your tips on staying organized below!