Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Mon Aug 12 2013 21:23:21

What Sellers Can Learn from Etsy Mobile Testing Lab

By: Ina Steiner

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This latest blog post from the techies at Etsy caught my eye for a number of reasons. Knowing that shoppers were coming to Etsy increasingly from mobile devices, the Mobile and Corporate IT teams built a mobile device testing lab to help their designers and developers test how Etsy works on more devices, screen sizes, and operating systems.

They can see what Etsy looks like on the many devices shoppers might be using to access the site.

I wonder how many marketplaces and ecommerce vendors spend time testing their sites and tools for different desktop and mobile configurations. But there are lessons for sellers in this blog post as well.

1) Do you understand how your listings look on popular mobile devices? Yes, the marketplace or ecommerce platform should optimize their sites for mobile viewing, but sellers may also discover design elements within their listings that could be clashing with mobile viewing. You don't have to set up a whole lab, but it might be a good investment to test out your listings and websites on a smartphone and tablet regularly.

2) Have you given any thought about your business' power consumption? Etsy's IT department has given this a lot of thought, which is eye-opening. Do you leave your devices charging when they don't need to be? This could potentially save you money as well as being good for the environment.

3) How organized are you? Small sellers have multiple areas they need to organize: their computing devices, desks, packing and shipping stations, taxes and of course inventory.

Etsy IT uses library cards for signing out devices that leave the lab when a developer wants to borrow the device, and they color-code everything - even the cables get colored tape to make it easier to keep track of. "Each device gets a cable drop to hold its cable in place so they don't fall behind the shelves,..." - sometimes it's the little things that save us from major aggravation.



The Etsy mobile lab isn't rocket science, but given the numbers of people who come in and use the workstation and borrow devices, the time invested in setting it up well probably pays big dividends. And just look at the before and after photos - the new setup is much more user friendly. If you find you can save yourself a few steps by better organizing your workstations (and make it a more pleasant place to work), it's worth it - and now's the time to do it before the holiday shopping season begins.

What do you think of the marketplaces you access via mobile, and please share your tips on staying organized below!




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Perminate Link for What Sellers Can Learn from Etsy Mobile Testing Lab   What Sellers Can Learn from Etsy Mobile Testing Lab

by: Gina This user has validated their user name.

Tue Aug 13 00:00:04 2013

Etsy and their greedy new admin can go fly for all I care!  I had a self-supporting income on that site once and gave it my full support.  Then staff got greedy and started ALLOWING THE WHOLESALE DUMPING of cheap, mass-manufactured garbage from overseas into the 'HANDMADE' category.  This killed my income and the site as far as I am concerned!
Go fly Etsy admin for destroying the "handmade" homestead!

Perminate Link for What Sellers Can Learn from Etsy Mobile Testing Lab   What Sellers Can Learn from Etsy Mobile Testing Lab

by: marcello This user has validated their user name.

Tue Aug 13 00:29:28 2013

Is this the testing that told them to hide the shipping cost from buyers?

Perminate Link for What Sellers Can Learn from Etsy Mobile Testing Lab   What Sellers Can Learn from Etsy Mobile Testing Lab

by: FREDDY This user has validated their user name.

Tue Aug 13 01:16:29 2013

Possible to learn to stay away from etsy.  The site is just as bad as ebay.  

Perminate Link for What Sellers Can Learn from Etsy Mobile Testing Lab   What Sellers Can Learn from Etsy Mobile Testing Lab

by: Sierra This user has validated their user name.

Tue Aug 13 02:14:06 2013

To each their own, I guess! This week I will be celebrating my 7th ''Etsyversary.'' I'm surprised I've stuck it out this long ... the first 5 years sucked! But things change, and sometimes for the better! Last year was the first year I surpassed $1,000 on the site and, at present, I'm just $36 shy of doubling my 2012 Etsy sales.

Yes, there's a lot of crap on the site that shouldn't be there. But then I've never understood the relation between handmade and vintage either!

Perminate Link for What Sellers Can Learn from Etsy Mobile Testing Lab   What Sellers Can Learn from Etsy Mobile Testing Lab

by: Mr. Me This user has validated their user name.

Tue Aug 13 11:55:54 2013

Moblie users, please go away, I want buyers to fully read the listing and look over the photos and terms before bidding, this seems unlikely on a 3.5" screen!

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by: marcello This user has validated their user name.

Tue Aug 13 12:47:24 2013

Etsy states that 40% of the people browsing the site were mobile users. I would very much like to know what the percentage is for buyers using a mobile device to actually make a purchase.

Perminate Link for What Sellers Can Learn from Etsy Mobile Testing Lab   What Sellers Can Learn from Etsy Mobile Testing Lab

by: Digmen1 This user has validated their user name.
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Thu Aug 15 20:24:01 2013

The thing is that many people are not replacing their desktops or laptops and are buy ipads and smart phones.

So it may be unwise to dismiss mobile buyers.



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