Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Fri Aug 9 2013 20:54:18

Amazon Sellers Can Add Photos to Used Book and DVD Listings

By: Ina Steiner

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Amazon sellers can now add up to six photos to their listings for used and collectible books and DVDs. The marketplace began rolling out the new photo policy last month in a few categories. Previously sellers could only describe any flaws or missing parts using words in the condition field.

At the time, Amazon.com spokesperson Erik Fairleigh said the company had received a very enthusiastic response from sellers about the new policy. Categories in which sellers can post photos include Camera & Photo, Cell Phones & Accessories, Consumer Electronics, Music, Musical Instruments, Office Products, Personal Computers, Software, and Video Games.



Additional categories were added a few days later: Automotive & Powersports/Tires & Wheels, Baby Products, Beauty, Clothing, Accessories & Luggage, Entertainment Collectibles, Everything Else, Health & Personal Care, Home & Garden (including Pet Supplies), Kitchen, Shoes, Handbags & Sunglasses, Sports & Outdoors, Sports Memorabilia, Tools & Home Improvement, Toys & Games, and Watches.

When a customer visits the Offer Listing Page, they see a thumbnail photo for each listing. The customer can click on the photo to view a higher resolution photo and see other photos provided by seller.

Amazon.com expanded the photo policy to Books and DVDs today, and explained how it expected sellers to put the new policy into practice:

"Listing Photos are best used to depict the characteristics of a specific, unique item in a seller's inventory in either Used or Collectible condition and are not intended to be photos of new or generic product. Listing Photos are not displayed on the product detail page and are not used for matching purposes."

It seems as eBay gets closer to the Amazon model, Amazon is getting closer to the eBay model. One of the benefits of selling on eBay was that a seller could get creative, post many photos and write detailed descriptions. That ability is important when selling used, rare or unique items, but it left eBay without a product catalog and lacking structured data.

Amazon had a product catalog and kept reins on who could add or modify products. That's why a lot of sellers turned to customer-uploaded photos to add images to their listings. Giving sellers the ability to show shoppers flaws or wear and tear in pictures rather than words may give a boost to sales of used goods and collectibles on Amazon.com.

Could Amazon.com become a viable marketplace for antiques and collectibles? As it so happens, EcommerceBytes Contributing Editor Greg Holden talked to three experts recently to see what they think. Stay tuned for his article in Sunday's Update newsletter!




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Perminate Link for Amazon Sellers Can Add Photos to Used Book and DVD Listings   Amazon Sellers Can Add Photos to Used Book and DVD Listings

This user has validated their user name. by: Anonymous Annie

Sat Aug 10 21:57:36 2013

I think this will be a good thing! From time to time I'll purchase a used book or DVD from an Amazon seller, and I'm often hesitant... not knowing whether the ''like new'' or ''good'' description is accurate.

Having actual photos of the actual item will help to reassure people that the used item is worth the price and worth having... or even if it dissuades a buyer from completing the purchase, at least the seller doesn't have to deal with a dissatisfied buyer... someone else will likely come along and decide that the item IS indeed worthwhile.

Perminate Link for Amazon Sellers Can Add Photos to Used Book and DVD Listings   Amazon Sellers Can Add Photos to Used Book and DVD Listings

by: paperdetective This user has validated their user name.

Sun Aug 11 05:08:16 2013

Two reasons why antiques and collectibles sellers will not go to Amazon in great numbers (nor go back to Ebay): 1) The return policy of Amazon is not realistic for used items, 2) Sellers in that class prefer to have their own branding to get return buyers, as they often differentiate tehmselves with their added value services, while Amazon is just a one-size-fits-all 'service level' for new ciommodities. Not that their branding is not great, but it is different, not and attraction for buyers of antiques and colectibles, who usually seek sellers with expertise in their niche market. Ebay used to be a 'laissez faire place' for individual branding, but it left that model behind a long time ago, so most antiques and collectibles sellers worth their salt left.  

Perminate Link for Amazon Sellers Can Add Photos to Used Book and DVD Listings   Amazon Sellers Can Add Photos to Used Book and DVD Listings

This user has validated their user name. by: Basset

Sun Aug 11 08:39:18 2013

As Annie says, an actual photo of a used book or media item has value.

On venues that allow them for the main photo, the ''actual'' photos of media items can make an item stand out in search results - good for the seller. The buyer's value is in seeing the actual item. If they can't be the main photo, at least having them somewhere makes sense.


If it were only possible to picture ''smell''.  

An Amazon used cookbook I purchased smelled amazingly bad upon arrival - made you think ''de-comp'' or ''what died?''.  Smelled up the room & had to be thrown out! ugh!

Scratch-n-sniff listings, hmm...

Perminate Link for Amazon Sellers Can Add Photos to Used Book and DVD Listings   Amazon Sellers Can Add Photos to Used Book and DVD Listings

This user has validated their user name. by: Nan

Sun Aug 11 08:39:35 2013

I wish I could get the picture thing to work for me. I followed the directions exactly, I am listing in the correct category, still - no pic's. *pout*  

Perminate Link for Amazon Sellers Can Add Photos to Used Book and DVD Listings   Amazon Sellers Can Add Photos to Used Book and DVD Listings

by: Done This user has validated their user name.

Mon Aug 12 08:50:54 2013

I sell books, mostly vintage and antique, on both EB and Amazon.  I had been putting up photos on Amazon before that was stopped by them; now it is even better to add photos to my listings, fast and simple to do. Amazon obviously listened to its sellers about the photo policy for books. How nice!  Thanks, Amazon.

Perminate Link for Amazon Sellers Can Add Photos to Used Book and DVD Listings   Amazon Sellers Can Add Photos to Used Book and DVD Listings

by: FREDDY This user has validated their user name.

Mon Aug 12 13:29:25 2013

Maybe it should be mandatory??
Possible way of avoiding returns and potential bad feelings re Amazon.
Of course the sellers that mass upload thousands of books - not financially feasible.

Perminate Link for Amazon Sellers Can Add Photos to Used Book and DVD Listings   Amazon Sellers Can Add Photos to Used Book and DVD Listings

This user has validated their user name. by: Nan

Mon Aug 12 18:09:03 2013

Ina, do you have a source link for that announcement that I can send to Amazon Customer Service?  Because they don't know what I am talking about.  They just told me that this feature was not available for the Books category.

The announcement that you referenced above was definitely in my Seller Central Headlines on Aug 9, but has now disappeared.

@Done - how are you adding photos to your offer listings?

Perminate Link for Amazon Sellers Can Add Photos to Used Book and DVD Listings   Amazon Sellers Can Add Photos to Used Book and DVD Listings

This user has validated their user name. by: Nan

Mon Aug 12 21:20:16 2013

... Ha, well lookie there.  An upload module magically appeared in my inventory listings while I was updating stuff.  Somebody must have flipped a switch.



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