Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Sun July 28 2013 17:13:37

eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

By: Ina Steiner

Sponsored Link

Looking for office supplies? Now you have a new way of shopping for binders, bubble wrap, shredders and office chairs: OfficeMax's new store on eBay. The office-supply retail chain set up the eBay Store last week and has accumulated six feedback ratings so far.



OfficeMax is taking advantage of eBay Shipping Discounts, a feature that lets any seller offer discounts to encourage higher-value orders - eBay automatically calculates the shipping discounts and deducts them from the total shipping costs of eligible orders for sellers who use the feature.

OfficeMax offers free delivery on orders over $24.95; orders less than $24.95 incur a $4.95 delivery fee. On the top of OfficeMax listing pages there's a callout to the free shipping offer that links to all eligible items. There's also a widget on the product listing page that shows how much more a customer has to spend in order to get free shipping.

OfficeMax accepts only PayPal and Bill Me Later on eBay and offers a 30-day return policy on office supplies and ink and toner, and a 14-day return policy on furniture, technology and software products.

Do Diamond PowerSellers Get Free Ride on Feedback?
As we've mentioned in EcommerceBytes, eBay has been working to attract large brands and retail chains and has been giving them perks since 2008 when John Donahoe took over from Meg Whitman as CEO. However, eBay's "March of the Diamond PowerSellers" has irked small sellers who resent eBay giving the Diamond-level PowerSellers greater exposure and reduced fees, and many believe the big brands are only interested in using eBay as a way to drive traffic to their own websites.

Some sellers also harbor suspicions that eBay also gives diamond sellers special treatment when it comes to customer feedback ratings, which eBay has denied in the past. Just yesterday a reader wrote about the ToysRUs store on eBay and its low feedback:

"One of the qualifications for Top Rated Seller status is that a seller must ''Have a positive Feedback rating of at least 98%". ToysRUs has now dropped to 97.9%, visible for all to see,... The only possible conclusion is that the term "Permanent Override" of DSRs, that some sellers have claimed eBay reps have occasionally mentioned, is true."



Large retailers on eBay do get their share of negative feedback ratings, and eBay continues to send emails to shoppers exclusively advertising offers from diamond sellers such as the one it sent recently on behalf of GNC.



eBay introduced the Diamond level to its PowerSeller structure in 2008 for sellers doing sales of $6 million in annual sales. Interestingly eBay no longer advertises the Diamond level on its page describing the PowerSeller program.

In addition to added marketing exposure it gives large retailers and brands, eBay also opens diamond seller inventory to its eBay Now same-day delivery service that it's testing in certain regions in the U.S.

Thoughts on the pros and cons of ordering items from a large retailer on eBay versus their other channels are welcome!




Comments (25) | Leave Comment | Permalink

Readers Comments

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

This user has validated their user name. by: Philip Cohen
Web Site

Sun Jul 28 18:23:52 2013

Of course, major retailers will use eBay as long as it suits them; and, of course, they will tacitly funnel subsequent traffic to their own websites; and, of course, eBay will be offering them special deals to get them to come on board: there will be none of that silly DSR nonsense or lack of views: Best Match / Cassini will funnel buyers (those that are left) to them to give them every chance of making a sale. But will it all last? I doubt it. The clunky eBay/PreyPal complex is simply not sufficiently competent nor scrupulous to make any such partnership long lasting …

“eBay Now”, and all the other pathetic gimmicks that eBay has been desperately trying to introduce, or reinvigorate, in very recent times, is simple another whiff of the smell of death that now permeates the eBay marketplace …

“Ignorance can be fixed, stupid is forever.”—Don Wood
Sorry John, your condition is incurable … http://bit.ly/YvxFEg

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

by: Epins This user has validated their user name.

Sun Jul 28 19:31:59 2013

A last desperate grasp for cash from #3 OfficeMax.

preview.tinyurl.com/kw5u6qh
''Office Depot shareholders approved a merger with rival OfficeMax''
''OfficeMax shareholders also voted to go forward with the merger''
''Office Depot will complete its answers to a second set of questions from the FTC by Sept. 1, and the companies will be ready to close on the deal by November.''

What about #2 Office Depot?

about.officemax.com/html/merger_information.shtml
''U
ntil
the transaction closes, OfficeMax and Office Depot will continue to compete as two separate companies.''

Oi, no Office Depot approval.

The new consolidated Office Depot means the Ebay Nab could be undone in November.

Can't wait to see the four months of feedback.

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

by: Ed This user has validated their user name.

Sun Jul 28 19:43:32 2013

I am sure that ebay will drive as much traffic to their site as possible. I feel sorry for any of the small sellers that sell products that compete with them.

Trying to compete with big box retailer that can ship from any of the eight shipping zones along with the buying power should be able to crush the ebay seller.

If they have any problem ebay will be able to even the playing field to make sure that Office Max will win.

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

This user has validated their user name. by: The End

Sun Jul 28 20:05:01 2013

This is exactly what will return Ebay to what it originally was (for "Small Sellers"). A great place to get neat, weird, rare, old, collectible stuff. It has almost gone full circle. The only step left to execute now > push the take rate back down to 2% on the selling price and take NOTHING on the shipping cost....get their nose out of all aspects of sellers' business...stop tweaking everything every 5 minutes....

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

This user has validated their user name. by: Ming the Merciless

Sun Jul 28 20:46:14 2013

Perfect 'acquisition' for those same day deliveries in ebay branded vans.

If everyone who reads EB/AB refuses to buy from OfficeMax or introduces them to same type of customer problems the rest are forced to endure perhaps they'll go the way of Neiman Marcus.

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

by: Patricia This user has validated their user name.

Sun Jul 28 20:52:50 2013

Ebay is the fool.  Every one of these big retail stores has their own website.  Selling on Ebay for awhile is a good way to direct traffic to their own sites at Ebay's expense. LOL

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

This user has validated their user name. by: bitbybit

Sun Jul 28 21:13:42 2013

OfficeMax's website is very user friendly and I can't see their relationship with ebay lasting more than 3 or 4 months. There has to be more to this since why any retailer would want to aline themselves with ebay is beyond me. Once the OfficeMax and ebay promotional work is done and OfficeMax retains more customers to their website, I do believe OM will follow Neiman Marcus (as Ming stated). No long term here which should be okay with Donahoe since he has the attention span of a gnat.

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

by: NullApps This user has validated their user name.
Web Site

Sun Jul 28 23:21:41 2013

Years ago I monitored several known eBay diamond powersellers.  If their negative or neutral feedback was visible for more than 30 minutes and later disappeared I knew about it.  I was able to conclude that they were able to get feedbacks removed for reasons not on the official list of reasons for feedback removal (many of those reasons have since been added to the official list).  However at the end of the day it didn't really matter because the number of feedbacks that disappeared were not enough to make any real impact.  It makes one wonder why eBay and the diamond powerseller even bothered.

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

by: pace306 This user has validated their user name.

Sun Jul 28 23:42:08 2013

Diamond powersellers have Sales Reps, those reps override ANY issue that needs "getting done". Whether its DSRs, Performance Levels, Feedbacks, Returns - it doesnt matter - the reps handle it all.

Look at seller Datavis (lets look at someone OTHER then TRU). They are a Diamond PS. Last year they presold (with out owning the inventory) 1100 HP tablets at 99.99$

They were supposed to come from Best Buy via thier "back door channel".

They recieved 100 pcs, 75 went to thier retail store (people were lined up around the block for em) and the 25 remaining went to eBay.

Datavis received over 1000 negatives in 1 month. SO what happened NEXT?

Did eBay close thier shop? NO
Did eBay remove them from the electronics category as a punishment? NO
Did ANYTHING happen? NO

Oh wait - something DID happen ... they called thier eBay rep, threatened to remove thier 200K plus listings and the rep did his override and POOF .. "all Was forgiven".

I know about all this as I worked there for quite some time.

As for Office Depot, Office Max, Office Minimum .. whatever .... its the same game as we have seen in the past.

Everyone thinks that eBay will give them visibility they cant get anywhere else, they go ahead and cut a deal (FVF based of course), theres revenuse sharing, theres infrastructor sharing and the fun begins.

They are too slow and too old school to even BEGIN dealing with eBays moronic customers. They dont ship same day etc. Then come the complaints ... and they will come. Then the negatives, the low DSRs, the Overrides and the realization that its not what they think it is (it being eBay).

They may hang on for some time - some exposure is better then none (like bad attention is better then no attention!)

The other question is: how many sellers is this counted as ... if they have 4000 store is that 4000 new sellers? (by JDs math it is!) LOL

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

by: Patricia This user has validated their user name.

Mon Jul 29 01:09:38 2013

Pace is right about the ebay reps.  I have experienced that sort of thing on ebay.  These reps made sure the big seller was happy.  This was even before the big stores entered the picture

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

by: Bloggo This user has validated their user name.

Mon Jul 29 01:26:40 2013

''OfficeMax accepts only PayPal and Bill (Bilk) Me Later on eBay''. Shrewd move. (Please note sarcastic tone)

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

This user has validated their user name. by: Bill

Mon Jul 29 01:47:16 2013

I have not been to an Office Max in probably 13 years or more.
I get my office supplies from Staples( best prices with free shipping and it arrives in 2 days) and my shipping supplies from U-Line (best bulk seller in the US and they are always having sale prices on the our most used items).
Office Max is old school and they are lost in the new era of commerce they are going to go the way of Circuit City if Office Depot does not buy them out.

Bill

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

by: Tiffee Jasso This user has validated their user name.

Mon Jul 29 03:20:32 2013

I buy almost all of my office supplies at Office Max and I go over to their local store where I can see what it is I am buying and can return it if something is wrong. Our local store is great and I get coupons that save me money. Also I don't have to pay return shipping if something goes wrong. Works for me.  

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

by: Digmen1 This user has validated their user name.
Web Site

Mon Jul 29 05:06:47 2013

I cant understand why big box retailers would demean themselves selling on an auction site.

They all have their own websites.

Are people just too lazy to search for Office Max ?

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

This user has validated their user name. by: Rexford

Mon Jul 29 07:11:32 2013

I love these announcements, because I simply add them to places I will not shop anymore.  I can't control what eBay do, but I can control what I do.

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

by: bunnspec This user has validated their user name.

Mon Jul 29 08:31:49 2013

I kind of figure that the Masters of Business Assassination in ebay HQ have polished their sales pitch for a Ponzi scheme enthusiasm-all they have is bandwidth and charge mightily for it, BUT, exposure is limited to the biggies and smaller sellers on a capricious spotty exposure to pay for the costs of the biggies..

Interesting game-the only way to win is not to play....

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

by: FREDDY This user has validated their user name.

Mon Jul 29 09:10:24 2013

What will be interesting with the diamond sellers reaction when ebay drops out of business overnight or even worse get nailed on federal charges? Are they putting aside monies from each sale to cover the PR cost needed when ebay implodes?? Who wants their name associated with a company that gets nailed by the feds. I will look at it as a reflection for everyone associated, in this case, diamond sellers.
Maybe all large corporations just care about current earning and could care less what is going to happen next quarter?  

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

by: FREDDY This user has validated their user name.

Mon Jul 29 09:16:01 2013

@ pac306,
The other question is: how many sellers is this counted as ... if they have 4000 store is that 4000 new sellers? (by JDs math it is!).
That is exactly what ebay does with it's numbers game. Doesn't matter if its ''active'' accounts, Sales, or whatever there is a number associated with, all manipulated.
As with all games - it will come to an end.  

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

by: FREDDY This user has validated their user name.

Mon Jul 29 09:19:45 2013

Would it not be nice to be a seller on ebay and not worry about feedback or dsr ratings. If they are not to your satisfaction, the ''poof'' they disappear. You also get preferred exposure, lower fees if any, and personal reps that bow to your every whim.
Everyone, even myself, would be back selling on ebay.  

Perminate Link for eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store   eBay Nabs Another Retail Chain - OfficeMax Opens eBay Store

This user has validated their user name. by: Ric

Mon Jul 29 11:11:08 2013

Another major retailer comes calling to poach and pilfer buyers away from the eBay marketplace.

While at the same time, John Donahoe who is desperate for revenue from any source he can scrounge it up from greets Office Depot with open arms.

Office depot will leave eBay in less than a year... My guess is they are only here through the holidays.

From the small sample of listings I compared, OfficeMax charges more on eBay than they do on their own site.

This is merely an online customer acquisition program designed to raid eBay buyers and pull them over to OfficeMax's own site.

Once again, John Donahoe's desperation, greed,  and disconnect from the real world operations of eBay will cost eBay more than the short term revenue boost.

Donahoe is being played as the fool he is somebody needs to buy the man a jesters cap.

Click to view more comments
1 2  [Next Page]


Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.