|Mon July 8 2013 21:17:12|
Can eBay Succeed in Partnering with Brands and Large Merchants?
By: Ina Steiner
eBay's new EU Merchant Development Organisation is hiring marketing and sales people as it works on its mission to bring large merchants to the European marketplaces and to grow the sales of existing large merchants/retailers on eBay.
In its recruitment postings, the unit explains the company's lofty goals: "Our ambition is to be the strategic partner of choice for every leading retailer, brand and manufacturer across the world, moving our relationship from the warehouse to the boardroom, and cementing our reputation as a company that is truly redefining commerce."
eBay also revealed just how much support it is giving large merchants and brands.
As an article in tomorrow's EcommerceBytes Newsflash explains, eBay is recruiting Strategic Account Managers who will "proactively provide direction to the merchant on Search & Listing Optimization, marketing, inventory management, shipping economics, fulfillment strategy, improving the buyer experience, risk management, fraud, Trust & Safety policies, negative account actions, and other strategic and operational needs to ensure eBay store is optimised for sales growth."
Can eBay succeed in the long run in partnering with brands and large merchants, and will it move its relationship with merchants from the warehouse to the boardroom? Be sure to read Tuesday's article, and let us know what you think!