Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Mon July 8 2013 21:17:12

Can eBay Succeed in Partnering with Brands and Large Merchants?

By: Ina Steiner

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eBay's new EU Merchant Development Organisation is hiring marketing and sales people as it works on its mission to bring large merchants to the European marketplaces and to grow the sales of existing large merchants/retailers on eBay.

In its recruitment postings, the unit explains the company's lofty goals: "Our ambition is to be the strategic partner of choice for every leading retailer, brand and manufacturer across the world, moving our relationship from the warehouse to the boardroom, and cementing our reputation as a company that is truly redefining commerce."

eBay also revealed just how much support it is giving large merchants and brands.

As an article in tomorrow's EcommerceBytes Newsflash explains, eBay is recruiting Strategic Account Managers who will "proactively provide direction to the merchant on Search & Listing Optimization, marketing, inventory management, shipping economics, fulfillment strategy, improving the buyer experience, risk management, fraud, Trust & Safety policies, negative account actions, and other strategic and operational needs to ensure eBay store is optimised for sales growth."

Can eBay succeed in the long run in partnering with brands and large merchants, and will it move its relationship with merchants from the warehouse to the boardroom? Be sure to read Tuesday's article, and let us know what you think!




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This user has validated their user name. by: Ming the Merciless

Mon Jul 8 23:17:37 2013

When I stop laughing uncontrollably, I'll post another comment.

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This user has validated their user name. by: Ming the Merciless

Mon Jul 8 23:23:09 2013

So..thoroughly corrupt ebafia will tell these brands exactly what criteria ebafia's algorithms use to determine search position while withholding the same information from us.

I hope someone in the EU rips them a new one in court over this.

The Ho must genuinely believe that in addition to the Martians opening PayPal accounts that European brands will be as dumb as Neiman Marcus and General Motors to sell on ebafia.

My sides hurt from laughing.

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by: Tiffee Jasso This user has validated their user name.

Mon Jul 8 23:40:53 2013

I believe Ebay can succeed at being another search platform like Google and they have picked the right direction to do that by reaching out to large retailers of new goods. This will help Ebay to become strictly an ad platform for large retailers. I think the only real problems they will encounter will be in the U.S. Americans are unusual people in that they have the ability to choose where they shop and once angered and alienated, will vote with their dollars by spending them elsewhere. But the Russian, Chinese and East Indian markets should keep the company afloat. The loss of American buyers will not affect those markets. Of course, it could affect their stock prices in the U.S. I don't know enough about Wall Street to know if Ebay's U.S. buyer base, all but disappears, if it would hurt Ebay's overall financial rating on the stock market.  

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by: Mr. Me This user has validated their user name.

Tue Jul 9 00:08:45 2013

getting away from "large merchants/retailers" was the reason most people originally came to  eBay.  

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by: auctionguy This user has validated their user name.

Tue Jul 9 00:30:14 2013

We have known for a few years now that ebay is turning their noses up at smaller sellers. This is another confirmation of that. It is the smaller sellers that made ebay what it is today (or, at least, what it was a few years ago). Now we are getting snubbed. They obviously don't want sellers with one-of-a-kind items, just mass merchants with large volumes of stuff. They keep making it harder and harder for us to sell our stuff, and they keep losing buyers for the same reasons. I have to believe the value of items sold on ebay has decreased, and ebay's revenues are up only because of their ever-increasing fees for sellers. Before long, the ebay fee structure will be ''How much did it sell for? Send it to us.''

Right now, it seems like the smaller sellers are the losers. Yet, in the long term, ebay will be the loser for continually eroding their selling base, and the sellers will win as the up-and-coming online venues will take over and have much lower fees for sellers. Of course, the other venues will be winners as they take over the marketplace of items that ebay no longer wishes to have sold on their web site. It will just take time for the buyers to realize that ebay isn't ebay any more, and other online marketplaces will be picking up the slack that ebay is abandoning.

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by: Xander This user has validated their user name.

Tue Jul 9 00:36:51 2013

Ebay is stretching its income umbrella further and further. Lucky for them, they have developed an international presence which can only help them.

Unfortunately, with the internet and anyone with a computer and internet connection will most likely know a skunk when they smell one, so I doubt the scam will work any better in Europe than it did or does in the US so its simply a matter of time before ebays pile of rotting baloney starts to create a world wide stench.

Ebays betrayal of those who made them who they are, will be hard to ignore. Any large company will be prepared to use ebay the way ebay desires to use them. Whats that old saying? Scr*w it before it scr*ws you?


They can have at all they want and in the end, the deal will be nothing less than a raw one.


 

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This user has validated their user name. by: bitbybit

Tue Jul 9 01:42:59 2013

Europeans IMO are pretty advanced in technology and not as gullible as JD thinks. Didn't his three or six-year disruptive innovation plan encompass sellers worldwide and not just in the USA? JD surely has burned millions and millions of bridges (both sellers and buyers) over the years. Not very smart if you ask me. The only way this would succeed is if the ebay name is not associated with it.

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This user has validated their user name. by: Rexford

Tue Jul 9 02:04:28 2013

Johnny D's reign of terror on small sellers continues.   What goes around comes around.

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by: go-figure This user has validated their user name.

Tue Jul 9 04:36:28 2013

For those that haven't been reading between the lines over the past few years, it's now out in plain black and white (see the following ECB article:) http://www.ecommercebytes.com/cab/abn/y13/m07/i09/s02

The rule of the day now is diversify or die. eBay is just temporarily using smaller sellers to prop up their GMV and sales data while they finish their transformation (and finish off smaller sellers). If you think it's bad now, it's only going to get worse people. You're no longer a partner and you're certainly not their customer, but only a means to an end. Flee while you can.

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This user has validated their user name. by: Anonymous Annie

Tue Jul 9 07:56:42 2013

go-figure advises us: ''Flee while you can.''

Yes, indeed! I did that already... and I'm MUCH better off because of it.

By NOT selling on eBay, and by focusing my efforts elsewhere, I'm selling MORE than I've ever sold before!!

Less work for MORE profit! Less hassle... better customers... less risk.

Why would anyone choose to waste their time trying to overcome all of eBay's roadblocks and nonsense rules? Every week there's a NEW hassle that's even more annoying (and time-consuming) that the previous week's policy.

JD made it abundantly clear that eBay doesn't need me, or sellers like me. --- I was delighted to discover that I don't ''need'' eBay either! :-D

But I wonder... if eBay doesn't need me (or want me) as a seller or a buyer, why do I still receive invitations to list?

Yes, I was loyal to eBay, I was foolishly optimistic and hopeful for a very long time... but I'M NO FOOL!

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This user has validated their user name. by: Basset

Tue Jul 9 08:01:39 2013

If I want to shop at a large retailer, I go to their site for the best deals. Why on earth have a middleman.  When searching on Google - the large retailers are usually already at the top of results.

If it is the ad revenue they want, then eBay should worry about KEEPING sellers on the site as potential buyers (viewers) for these ads. Is Macy's going to go to eBay to shop from Toys R Us?  

In all my eBay purchases over the years I can't name one purchase I've made from Big Retail. But during that time I have gone onto big retailer sites & made  purchases directly from them.

Ads on eBay, news sites, etc… are only wallpaper to me. I don't intentionally click on them. If I accidentally do, I get pi**ed off and leave the site.  AND - some news sites have so many ads that I have LEFT permanently.

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This user has validated their user name. by: Al G

Tue Jul 9 08:22:48 2013

I think the ho is dragging online shopping into the 21st century as B&M retailers did in the early 20th century.

In the 19th century, we had the bazzar, central marketplace & the dry goods store in various towns/cities. The retailers like Sears, Macy's, Gimbels, A&P, Kroger etc effectively removed the public market from America. Going on a few years later - the "mall" developed consolidating these disparate retailers under one "roof". Check out the Mall of America - the only thing missing from that place is your living room.

So, the "ho" is doing the same thing with online commerce. A commerce platform offering sterilized uniform products to the masses. And yes, it will probably be successful.

The only thing is that he/they/eBay as forgotten how they started and are throwing the individuals that built the company under the bus. Apparently, the individuals who built eBay is an embarrassment to the corporate drones who now rule.

Just as governments DO lie to their constituents, it is no wonder that eBay lies to their sellers. The kicker is, will they lie to the large retailers they are courting. I won't offer odds on a certainty.

Eventually, small sellers will be relegated to the basement of whatever schemes eBay is hatching. An example would be throttling servers down for small sellers - an example is uploading items using TurboLister - 10kbs upload rate - I had dial-up modems which were faster 40 years ago.

Anyway, as any Klingon would say - today is a good time to rant.

Peace

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by: FREDDY This user has validated their user name.

Tue Jul 9 09:20:38 2013

It might work overseas. But I really doubt American buyers will make a purchase from an overseas company and WAIT for the package. Does this also mean jd will no longer be pushing fast-free delivery-get in there the next day crap?? Also, as being pushed is the seller protection for the large retailers etc.. I take that to mean if I buy something and it is not what I ordered or gets lost in customs - I am out.  ebay will consider me a bad buyer. AND, who can affor to return an item that was broken etc. to someplace in Europe or Asia. Our USPS and UPS is not the same as CHINA POSTAGE RATES.
Will be very interesting how many jump on board.
Note to JD: To make it look better for your plan, would strongly advice you to dump all the small ''noise'' sellers at once. Clean your house before you invite the high and mighty over. Don't want flea market trash laying all over the place. Someone who was committed or smart would be doing just that.
This past year, I made one purchase from a large retailer. - Tiffany. Went direct to website. No trust in purchasing expensive item on ebay. In the past few years, we have purchased around 50M off ebay. We will only or plan on if still available, around 2M a year for out business. We are looking for alternate source. They only reason we buy from ebay for those items is price.  In this economy every little bit helps. However, I can see even this coming to an end as the sellers are small - not big box stores. Last week we had to look in google to find one of the items on ebay. We could not find thru the search method on ebay.
Sounds to me like that he is courting the Europe market because the market in this good ol USA said NO to ho.  May very well work in the overseas market. Great news for China who will  IMO be the purchaser of ebay.

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by: pace306 This user has validated their user name.

Tue Jul 9 09:25:46 2013

As an article in tomorrow's EcommerceBytes Newsflash explains, eBay is recruiting Strategic Account Managers who will "proactively provide direction to the merchant on Search & Listing Optimization, marketing, inventory management, shipping economics, fulfillment strategy, improving the buyer experience, risk management, fraud, Trust & Safety policies, negative account actions, and other strategic and operational needs to ensure eBay store is optimised for sales growth."

Lets go over the fraud (since some people will get the services, some wont, some wil be excluded but all will pay for equal visibility and not get it) in ENGLISH:

Proactively provide direction to the merchant on Search & Listing Optimization -> Thier listings will get visibility and show up first - yours (you little peon) will NOT!

Marketing -> They will get Deal of the Day options, Front page placement and free on "similar items pages" ads.

Inventory management -> We will shield you/help you with taxes and VAT issues.

Shipping economics -> We will get you shipping discounts we dont offer to our other sellers to help you get a leg up over them!

Gulfillment strategy ->We will offer you and not the small sellers "an inverse Global shipping program" so you can flood the US, Russia and Brazil with your goods.

Trust & Safety policies -> we will illegally shield you from VERO and other trade laws

Negative account actions -> We will "Toysrus" you so that you wont get negatives, or low DSRs (lieing is what we do best!)

And other strategic and operational needs to ensure eBay store is optimised for sales growth. -> we will supress your competition, Vero them, hurt them, hide them and make sure you come out on top.

Its being done here in the US right now, so why not there in the EU? Why should only small to mid US sellers get the "special treatment"?

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by: auctionguy This user has validated their user name.

Tue Jul 9 10:28:07 2013

Al G wrote:

"Eventually, small sellers will be relegated to the basement of whatever schemes eBay is hatching."

Uh, we already have been.

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by: foothill This user has validated their user name.

Tue Jul 9 10:31:59 2013

eBay try desperate to keep the small sellers by offering promotions/free listings.

Not to keep the small sellers on a longer term, but trying to keep them not from leaving now.
eBay need the small sellers in hope the new retail strategy will succeed.
If the strategy will succeed.
Then,the small sellers division will be sold off to China...

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by: auctionguy This user has validated their user name.

Tue Jul 9 10:36:30 2013

Why would large merchants want to sell through ebay? I can't see any reasons. Most of them already have their own web sites. Why would they want to pay ebay a commission on all of their sales, and put up with all the hassles of having the right size image with a white background,  Paypal hassles and fees, negative feedback and low DSRs, refunds for buyers who have learned how to scam the system and get their money back while keeping the item?

What's in it for buyers? Maybe a better selection (if ebay can get any suckers to sign up), though prices will likely be higher than on the merchant's own web site due to the fees involved in selling through ebay. More opportunities to scam the system.

The best I can tell, ebay has already lost 30% to 40% of the buyers due to lack of visibility or desirable products to buy. What ebay needs is more buyers, not more sellers. There is already far more merchandise available on ebay than buyers are willing to buy. I would like to see what the sell-through rate on ebay is, and see how it compares to the sell-through rate of 10 years ago.

Ebay is creating their own death spiral.

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This user has validated their user name. by: Ric

Tue Jul 9 10:54:46 2013

The next battle in the war of small seller extinction begins. The fate of small sellers on eBay appears sealed.

Led by a CEO who does not have the first clue about how or why eBay became successful, John Donahoe continues to exterminate the very class of customers he will desperately need to make his future vision work - small sellers.

Right now, word of mouth regarding eBay is all negative. Mr Donahoe has already eliminated so many small sellers that eBay has become a web pariah.

When I go to the post office with packages, one comment almost always comes up while waiting in line. People ask why I have so many packages and I tell the I sell on eBay and other internet sites.

Their response is almost 100% "I quit selling on eBay years ago and have not been on the site since."

As a small seller, I fully understand that JD is determined to drive me out through either onerous policies, lack of visibility, or a makeover of eBay that is only geared to large retailers and brands.

So, when JD finishes his small seller extermination program, exactly who does he believe will be the new buyer on the re imagined eBay?

If and when he finally succeeds, the day I close my store and pull my listings will be the last day I use the eBay web site. Contrary to Mr Donahoes delusion, when my selling days end, my eBay days end.

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This user has validated their user name. by: The End

Tue Jul 9 12:26:24 2013

There's Donahoe's face.
Signaling the next round of pulling in more SLAVES FOR EBAY.
Get smart people.
Stay AWAY from Ebay.

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This user has validated their user name. by: Ed Gadfly
Web Site

Tue Jul 9 14:26:12 2013

Soylent Green is People!

You are going to stick around because

1. eBay enjoys taking your money.

2. eBay is having YOU make their catalog. All your pictures, all your descriptions, all your reviews... they ALL BELONG TO EBAY.

Read the fine print.

John don't know Deutsche,
so he'll get you to write it.

SOYLENT GREEN IS PEOPLE!

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