|Thu June 13 2013 21:57:59|
Extreme Listings: Using Humor to Market on eBay and Amazon
By: Ina Steiner
Most shoppers think of product-listing descriptions as a source of information, but listings can also be a source of entertainment. A blog called Regretsy capitalized on this by writing about unusual and often pathetic-looking products listed on Etsy. While often quite funny, the author could be cruel in how she mocked the handmade items featured in her posts.
A more recent example of etail-tainment is a listing for a Mercedes on eBay UK in which a couple describe the flaws of the car with brutal but humorous honesty, with the young woman photographed in silly poses on the car. Several newspapers wrote about the listing and the couple behind the listing.
eBay listings have always provided fodder for writers - "man sells soul," "woman sells virginity," and "religious symbol found in snack food."
On Amazon, it's often shoppers who use humor to get attention. Remember the Three Wolves Moon tshirt that was a viral sensation? As the Washington Post wrote, "Reviewers have dreamed up epics about its powers, weaving fantasies involving everything from the Large Hadron Collider in Switzerland to the pop group Duran Duran." Amazon CEO Jeff Bezos even read aloud some of the shirt's reviews during the company's shareholders meeting in 2009.
What do you think of listings written about in blogs and newspapers featuring off-the-wall products or humorous photos or descriptions?
Have you ever use humor in your listings? Stories of success are welcome, but stories where humor led to epic disaster even more so!