|Sun May 19 2013 23:28:51|
eBay Sends Sellers Personalized Emails to Treat Yourself
By: Ina Steiner
Readers have reported an email sent by eBay with the line "Treat Yourself" and a message stating they'd earned x amount of dollars. Sellers discussing the issue say they aren't sure how they earned the cash, since they aren't members of the eBay Bucks program.
"The number kinda threw me. I've sold a lot more than that last month, also the next line of the email said "treat yourself". It sounded like I'd won something." Another wrote, "The email said I'd earned 159.50 as a seller. Then a page came up that said "Shop Now". I'm guessing I really didn't win anything, did I?"
One poster on another eBay board had a theory that eBay wasn't rewarding the recipients at all, rather, "I think they are saying your last few sales added up to $78.19, and you should use the money you received from those recent sales to buy yourself something on eBay ... so you can generate more fees for eBay to collect."
Along with the rather confusing message and encouraging them to shop on eBay, at least one email included four listings that the recipient had looked at this morning under the line, "Still interested in what you recently looked at?"
It looks like eBay is using personalized email marketing to encourage sellers to buy on eBay. Amazon has personalization down to a science, and Etsy is trying it as well. It will be interesting to see if eBay continues to send personalized messages and if they will work when they are targeted at sellers rather than buyers.
After just looking an one of the emails that an eBay seller forwarded to me, it does indeed look like eBay is NOT giving away cash. The subject line reads, "You earned $(redacted). Treat yourself, (name redacted)," and the graphic in the body of the email starts off, "Congratulations on selling Celebrate your success - treat yourself!"
One reader said a customer service rep told her the email was a spoof, but it wouldn't be the first time a customer service rep misidentified legitimate eBay mailings as spoof email.
I've reached out to eBay to get more information, in the meantime, let us know if you've received a Treat Yourself reward email!