Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Wed May 15 2013 14:07:33

Google Turns YouTube Into a Store for Consumer Brands

By: Ina Steiner

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Google found a new way to monetize its YouTube video site beyond advertisements - it will now let companies showcase products and help viewers find and purchase those products, all integrated into those companies' own YouTube channels.

Google is working with brands to turn their YouTube channels into stores. Unilever is the first brand to use Google's new YouTube channel gadget to showcase their Tresemme line of hair care products, which had already generated more than 2.7 million views on its channel.

Google said consumers' use of YouTube presents an opportunity for consumer goods brands "to reach shoppers in the moment and provide them with an easy way to go from watching a video to purchasing the product."



Visitors to the Tresemme channel can watch videos, and the company promotes its products to the right of the videos. Clicking on a product brings up details underneath the video, and clicking on a prominent "Buy Now" button brings up a list of products and the stores where those products are available for sale. (No word yet on how to get your store featured on a brand's YouTube channel.)

Be careful - when I clicked on the Amazon link, it took me to a page that showed Amazon had added four Tresemme products to my shopping cart, with the option to proceed or, "No, thank you. Please take me back to Amazon.com."



Update: A spokesperson from Gloto.com, which developed this technology for YouTube and TRESemme, said the items aren't actually added to the Amazon cart unless the user confirms by pressing "Continue."

Many people and business have created channels on YouTube showcasing their own content. The new channel gadget will let brands feature products on their channels and will let people find which retailers carry their products, check availability, compare prices and make a purchase. But don't expect to be able to use the gadget as a seller anytime soon. Google said the new gadget will be available only as a premium offering for Google's consumer goods clients, at least for now.

Do you use YouTube to market your retail business, and would you use the new YouTube gadget to showcase your products? Do you use video in other ways to market your business?




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Readers Comments

Perminate Link for Google Turns YouTube Into a Store for Consumer Brands   Google Turns YouTube Into a Store for Consumer Brands

This user has validated their user name. by: Rexford

Wed May 15 15:46:55 2013

How much money does Google need?  Geesh!

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This user has validated their user name. by: Merciful Minga

Wed May 15 15:48:12 2013

Rumored somewhere (cannot remember where this was mentioned) that Bonanzle got their first Notice of Fame after this lady in Germany made a Utube for them. Since then, they've changed the name to Bonanza.
Anyone else hear of this?  

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This user has validated their user name. by: Ming the Merciless

Wed May 15 19:18:47 2013

Monetize, monetize, monetize.

In return, provide as little value as conceivably possible to the customer.

Then re monetize giving even less value to customer.

Until we all become Howard Beales, these mega greedy mega corporations will continue to suck profits away from online sellers.

I understand corporations must make profits. But the kind of obscene profits they make in order to pay excessive salaries and perks to their upper management is intolerable and the root of why the cost of selling on these venues is out of control.

To those who hope that Google will open a 3P site to compete with ebafia, which this effort may be, be careful what you wish for.

Google has become Evil, too.

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by: Patricia This user has validated their user name.

Wed May 15 20:00:00 2013

I sure am going to miss the old youtube.  I hope somebody starts another site like youtube was.

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by: Xander This user has validated their user name.

Wed May 15 20:23:18 2013

As with anything good, corporate America must align themselves in between so they collect by piggybacking off of other peoples hard work.
YouTube has been free for some time, I was wondering when they would start making it into a profit machine.

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This user has validated their user name. by: Merciful Minga

Wed May 15 22:53:07 2013

@ Ming the Merciless:

Have you taken the time to reread your Terms you agreed with Steiner Associates LLC:

Steiner Associates LLC will release account and other personal information when it believes release is appropriate to comply with law or in connection with any legal proceedings; enforce or apply our Conditions of Use and other agreements;  our users,

''Specifically, Google (a member of the NAI), as a third party vendor, uses cookies to serve ads on this website.''


@ Ming: Many of us sell on EB and many of us are also certain that there are those that also pay to use Youtube/ Google.

Perhaps you might care to start ''rewriting'' your comments that might affect YOU since many do sympathize with your EB issues but we're NOT part of YOUR ongoing bashing because when you bash it (like you do) then you're also degrading many of US that sell there too and I/and others refuse to be defined as part of your flaw since you admit to selling there too.

It's called Damage Control.

Should/ if any of these sites submit a subpoena then I (for one) release myself (as I suggest others to do too) from legal liability and will ONLY place comment from my OWN REAL experiences with these sites. We feel your pain but your cry warrants disrespect to those of us that still sell at places in order to put food on the table for our children while YOU have decided to magnet us to your own issues there.

In due RESPECT to Ina & partnership with their blogs, how do you respond?

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This user has validated their user name. by: Ming the Merciless

Thu May 16 03:09:42 2013

My response, "Minga?"

Your reading comprehension is appalling.

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This user has validated their user name. by: Rexford

Thu May 16 07:35:08 2013

I think that someone is attempting to censor Ming.  A big OMG on that one.

Why do I all of a sudden feel like I'm on the eBay discussion boards?

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by: RCL This user has validated their user name.

Thu May 16 07:36:45 2013

I finally had a LOL here

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by: RCL This user has validated their user name.

Thu May 16 07:38:54 2013

Thanks Ming

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This user has validated their user name. by: David Steiner

Thu May 16 07:55:35 2013

@Merciful Minga, I'm not sure what your point is, but our terms have been in place for many years and I'm fairly confident that our long-time users are aware of them.

If they concern you, I'm sure there are many other places that you can go and post instead of here.

David Steiner

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This user has validated their user name. by: Forestt

Thu May 16 20:49:39 2013

@David Steiner - Right on !!!  

Perminate Link for Google Turns YouTube Into a Store for Consumer Brands   Google Turns YouTube Into a Store for Consumer Brands

by: TomH This user has validated their user name.

Sat May 18 18:18:10 2013

@David Steiner

Actually David I think your response to Merciful Minga a bit over reaction especially when one reflects on the numerous over the top, nasty and political posts that you say nothing about that Ming at times posts.

Whether you, Ming or anyone else cares, approves or disapproves of what I have expressed here -- so be it.

TomH  



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