|Mon May 13 2013 09:15:13|
Amazon Coins Launch But Not Helpful to Third-Party Sellers
By: Ina Steiner
Amazon.com launched its anticipated Amazon Coins virtual currency this morning. Visitors to the home page will see a letter from Amazon founder and CEO Jeff Bezos. The information Kindle owners have been waiting for:
- If you own a Kindle Fire, you'll receive 500 Amazon Coins.
- 500 Amazon Coins = $5.
- The coins can only be used for games and apps in the Amazon Appstore.
Reaction is only just starting to come in on Twitter - @shannonstacey wrote, "So 500 "Amazon Coins" = $5.00? That's quite an exchange rate. (Also, do we really NEED Amazon Coins?)"
Many Kindle Fire users will probably be disappointed to learn that the currency can't be used for content such as books and movies. But the Amazon Coins program is designed to encourage developers to create applications for its tablet and to boost its own Appstore, which is the "iTunes" of the Kindle Fire.
Amazon Coins won't be helpful to its third-party merchants selling physical products, but if consumers are drawn to the Kindle Fire tablet with the help of interesting games and apps, and if they then use the tablets to shop on Amazon, the coins can't hurt in the long run.
What do you think of Amazon Coins now that they've launched?