|Tue Apr 30 2013 23:09:24|
How eBay Grows Its Active User Count
By: Ina Steiner
At its recent Analyst Day, eBay bragged about attracting more active users to its marketplace, but as I recently discovered, it may be getting some help from existing users. That's because eBay is now requiring inactive accounts to login or else lose their account - and importantly, the associated User ID.
A survey EcommerceBytes conducted in 2001 revealed that 55% of respondents had more than one eBay User ID, and 27% of respondents had 1 or more IDs that hadn't been used in the past year. Yes the survey is dated, but users continue to have plenty of reasons to have multiple accounts, incuding one ID with which to post on the discussion forums.
I have at least three eBay User IDs, two of which are active. But I created the third one just to hold the EcommerceBytes User name so no one else could use it. I created the account in July 2008, and it's possible I haven't logged in to the account since then.
I received an email message from eBay this month informing me it would delete my account if I didn't sign in within 30 days. Naturally I logged in to the account so I could keep the User ID EcommerceBytes. That means eBay added another "person" to their count of active registered users, even though it's still just one person - me.
If you have multiple User IDs on eBay, make sure you login periodically to all of the IDs you wish to keep so eBay doesn't "expire" it! With many people owning different email addresses than when they created User IDs years ago, some people may not be getting eBay's notifications and may be unaware their accounts are about to be closed.