Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Thu Apr 4 2013 21:17:03

Are You Ready for eBay's Social Debut?

By: Ina Steiner

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eBay is going to launch new social features on its marketplace, allowing users to "follow" people, themes and collections and curate collections and share them. Executives laid out details to analysts and investors, but the only inkling to sellers came tacked on to the end of eBay UK's announcement to sellers this week.

The social features eBay described are already standard across the Web at this point - for example, Etsy already gives users the ability to like (heart) items and to add people to their circles (follow them).

It will be interesting to see if eBay's new social features are more successful than its blogs, neighborhoods and groups, which have already gone by the wayside, and "MyWorld" pages, which tried to emulate MySpace when they launched.

Etsy has said its shops receive nearly as much traffic from social sharing sites as they do from search engines like Google - that's impressive, and if eBay can boost its traffic from social, that would be a help to sellers.

eBay UK's announcement about the "next generation user profiles" says users will be able to link to social networking sites:

"As a seller, you can now hook into the power of social media right from your eBay profile. Link to your Facebook fan or profile page, and embed YouTube videos. Plus, buyers see a larger profile image and larger images of items you're selling."

eBay has always been afraid of buyers and sellers using social networking sites to take the transaction off eBay, so that will be interesting to see.

You can read more about eBay's social features in Friday's Newsflash newsletter. If and when you spot these new features live on the site, let us know!




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Perminate Link for Are You Ready for eBay's Social Debut?   Are You Ready for eBay's Social Debut?

This user has validated their user name. by: bitbybit

Thu Apr 4 21:55:11 2013

Sorry don't you mean anti-social? After all ebay has done everything in their power to destroy the community. I would be very wary about linking anything from your ebay profile. A month or months later ebay will turn around and use it against the seller. Ebay needs to work on TRYING to get the trust back from sellers. Oh, by the way small sellers are mainly the ones who would use social media. Ebay doesn't care about us small sellers remember?  

Perminate Link for Are You Ready for eBay's Social Debut?   Are You Ready for eBay's Social Debut?

This user has validated their user name. by: Ming the Merciless

Thu Apr 4 22:50:45 2013

Ebafia hasn't had an original idea in more than 10 years, and they're third rate copy cats at best.

Very small sellers might find an occasional sale in social media, but those who push social media as a sales channel typically have a financial interest in social media or in selling tools to get sellers to use social media.

Perhaps I'm looking in all the wrong places, but I have to see a definitive, independently conducted large sample study demonstrating the efficacy of social media as a viable sales channel.

The ROI in terms of time and effort invested is still highly, highly questionable, IMO.

Simply renaming the same old tired and failed ideas isn't going to produce a different result.

But wait! Maybe ebafia could patent it this time.

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by: ItCouldBeAnything This user has validated their user name.

Thu Apr 4 23:18:56 2013

Honestly, eBay proudly shows off the Toys 'R Us page? That said it all. It did not celebrate the rugged entrepreneur or the amazing American success story, instead it lauded yet another mega mart that hires predominantly minimum wage workers and does nothing to grow the economic health of the average American worker. Shame.

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This user has validated their user name. by: elpereles

Thu Apr 4 23:45:33 2013

I believe Google has issues trying to be everywhere, but it is clear eBay is in the same boat of insanity.

eBay has a lot of things to resolve and repair, but they prefer to imitate other features available in other sites not even related to sales.  

Perminate Link for Are You Ready for eBay's Social Debut?   Are You Ready for eBay's Social Debut?

by: tc This user has validated their user name.

Fri Apr 5 00:15:30 2013

Maybe I missed something, but it sounds like Ebay is trying to do the social media thing with existing customers. I could have sworn that part of the lure of social media was to attempt to bring in new customers outside of a platform onto the platform to purchase products. Otherwise, you're just playing games and redistributing the wealth.

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by: comet This user has validated their user name.

Fri Apr 5 00:37:07 2013

I think that we should all be VERY AFRAID of any ebay attempt to interfere further into any ones business be it from ebay gathering info or from entering onto "social networking" sites.

I too think that this will come back against a seller in a big way.  

AS has been stated---ebay fears nothing more than to have any contact AT ALL between buyer and seller.  This extends to the announcement that was "floated" a few months ago about ebay trying to make the transaction TOTALLY anonymous with a CODE for the shipping label so a buyer and seller would not even know WHERE one was located--you could be across the street or across the planet.  

I think this is another trap set by ebay to catch and kill sellers who might innocently trust this.

Trust no one.  Especially ebay.  

Perminate Link for Are You Ready for eBay's Social Debut?   Are You Ready for eBay's Social Debut?

by: PowerSeller2007 This user has validated their user name.

Fri Apr 5 01:10:42 2013

eBay Entices Sellers to Opt In to Managed Returns ?!!

Ebay is incubator for thieves.  Now, ebay wanted to bait you with another fake 10% off FVF... if you let thieves rob you more easily.  Remember, the TRS is 20% discount of FVF, then after seller bite it... ebay takes the TRS away whenever they want to.  

No one could every trust ebay again.  Never forget!

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by: Bloggo This user has validated their user name.

Fri Apr 5 01:10:51 2013

Do these dim-bulbs ever have an original idea?

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by: rjs2006 This user has validated their user name.

Fri Apr 5 01:14:54 2013

That's fabulous. Enable psycho stalkers even more. Just what we need.

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by: PowerSeller2007 This user has validated their user name.

Fri Apr 5 01:18:41 2013

Ebay, the social outcast, would not last a year in Social Network.  I think ebay would use FREE LISTINGS (paid for by small American sellers) to suckers.   Like ebay discussion boards, ebay knows you, and they would retaliate on any truth you want to convey.   They could also select to block your messages.  

So ebay social network would be fully fielded with FULL TIME LIARS to misinform the public.  

The TRUTH would always come out.  Social network goes viral very fast.  If ebay dare to continue to lie about its abuses to small American sellers, their social network will quickly catch fire.

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by: PowerSeller2007 This user has validated their user name.

Fri Apr 5 01:49:27 2013

ebay surely don't want sellers to tell buyers to come buy from their online stores.   No way greedy ebay would like Social Networking.  Social friends won't let their friends pay exorbitant 12% + 4% ebay/Paypal fees.  

Perminate Link for Are You Ready for eBay's Social Debut?   Are You Ready for eBay's Social Debut?

by: PowerSeller2007 This user has validated their user name.

Fri Apr 5 03:59:44 2013

Hello, everyone.  You guys accepted new Ebay agreement? You don't need to agree immediately.  You could review it later when you have more time to hear from Ina and other sellers.   Don't get trick so quickly.

If there is no option to Review Later, it would have rendered the agreement invalid.  Here's is why.

The new ebay agreement could be  invalid if ebay would block the user from pursuing urgently needed matter.  

I like to hear what Ina and other have to say POINT by POINT.

In my opinion, the new ebay agreement could be invalid because it did not tell me why my listings are hidden from the buyers.  It only contain obligation of users to ebay.  Obligation of ebay to all my listings was omitted.  So this is no way fair agreement and not acceptable in court.

Perminate Link for Are You Ready for eBay's Social Debut?   Are You Ready for eBay's Social Debut?

by: mindelec This user has validated their user name.

Fri Apr 5 04:29:11 2013

ebay spends years killing the social part of the site, and now they want it back?  uhmm good luck with that.

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by: LJM This user has validated their user name.

Fri Apr 5 07:30:27 2013

''Just imagine the kind of engagement you can drive...''

''He called the social features a complementary path to purchase apart from traditional search based on curation, personalization, and the power of eBay data''

Sorry..too much ''corporate speake' for me...Plus they already chased off all the sellers I would have liked to followed..There's nothing left to ''favorite'' except chinese crap and diamonds..and I'd rather go to the diamonds own web pages if I was even remotely interested.  

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by: jsgeare This user has validated their user name.
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Fri Apr 5 08:26:07 2013

So, what happens to the part where buyer and seller are not supposed to communicate outside of eBay. How do you be social and isolated at the same time?

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by: pace306 This user has validated their user name.

Fri Apr 5 09:07:02 2013

No one really cares about eBay and its "social media" BS.

eBays reputation speaks for itself - and I cant fine ANYONE who would want MORE of eBay in thier lives or businesses.

If they spent as much time fixing the THOUSANDS of issues they have, then this waste of time and money wouldnt be needed.

Heck - it would be cheaper to send all the sellers they screwed over he past 10 years $1000 each as a please come back we are sorry we hurt you gift - then hire eggheaded children who think that mimicking Facebook is a way to attract people to ecommerce.

People go to Amazon - not just because of price, but becuase of fairness. You may not like thier policies at certain points - but they are evenly enforced and done with respect. They even call you - you dont have to chase after them and wait for non egrish speaking reps to confuse and lie to you.

EPIC FAIL by eBay. AGAIN.

Perminate Link for Are You Ready for eBay's Social Debut?   Are You Ready for eBay's Social Debut?

This user has validated their user name. by: Basset

Fri Apr 5 09:27:25 2013

The only thing I care to ''follow'' is the offerings of my favorite sellers.

I can still do that, last time I checked.

I only FB ''follow'' a newsfeed of a couple specific organizations and Henri le Chat Noir.

Crickets are chirping in my own FB ''home'' page. I have all the settings on ''nobody's business''.  

Perminate Link for Are You Ready for eBay's Social Debut?   Are You Ready for eBay's Social Debut?

by: RAOTFLMAO This user has validated their user name.

Fri Apr 5 09:31:01 2013

ebay was an extremely social site when I first started about 1998.  I looked forward to logging in and read what was going on, honestly it was much like face book at the begining.  ebay didn't want social interaction so what's different now?  They killed a great feature but now they want it back. Ebay used to be a wonderfully unique site but can never recover the charm it once had.  

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by: FREDDY This user has validated their user name.

Fri Apr 5 09:55:13 2013

Maybe another way to collect advertisers dollars????

Perminate Link for Are You Ready for eBay's Social Debut?   Are You Ready for eBay's Social Debut?

This user has validated their user name. by: iheartjacksparrow

Fri Apr 5 10:24:21 2013

eBay has been doing everything possible over the last several years to drive a wedge between buyers and sellers, to make them distrust each other, and it could be argued even hate each other. Now eBay wants us all to hold hands and sing a chorus of "We Are the World." What happened to no communication? What about all users being reduced to u***s? How are we going to be all buddy-buddy with a name made up of stars? Isn't eBay afraid that if we all become BFFs that we'll sell off-site and deprive them of fees?

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