|Thu Mar 14 2013 22:06:29|
eBay Snubbing of Sellers Due to Technical Difficulties
By: Ina Steiner
A lot of eBay sellers have complained that they've been excluded from participating in the invitation-only promotions the company has been running since last summer. But according to the Director of Pricing & Monetization (an interesting name for the department), the majority of sellers should be able to participate in at least one promotion a month.
We get into the reasons why you may never have received an invitation in Friday's newsletter - "technical difficulties" at eBay is one of the culprits.
But how important are the promotions? Does it save sellers an enormous amount of money to be able to list a few thousand auction or fixed price listings (depending on the promotion)?
What would your ideal promotion consist of in terms of format, duration and quantity? And should eBay run a few free listing day promotions for everyone throughout the year, or run frequent promotions on a rotating basis?
If you've participated in the free listing promotions, has it been worth your time and energy? Do your sales go up, or does sell-through go down?
eBay's goal is to increase the gross merchandise value of items sold as a measurable result of listing promotions, so let us know what you're experiencing.