|Tue Mar 5 2013 23:05:12|
How Much Is Positive Feedback Worth on eBay and Amazon?
By: Ina Steiner
Is your pristine reputation on eBay or Amazon worth $12? How about $19? Exactly how much would you be willing to pay to avoid a negative feedback rating from an unhappy eBay or Amazon buyer?
From regularly reading the Amazon discussion boards, it's clear that Amazon has trained sellers to treat customers differently than on eBay. In fact, Amazon sellers are often warning people that things are different on the River and advise newbies to learn the rules before selling there. Unlike on eBay, there are no second chances, they warn.
But a recent thread on the Amazon boards had me wondering, exactly how much is a pristine reputation on Amazon worth in hard dollars? And would that amount differ on eBay?
The title of the thread, "How to report a buyer for feedback extortion," caught my attention, because while the term is common on eBay, feedback extortion is not something you often hear associated with selling on Amazon.
The seller who started the thread said her buyer had complained about a purchase and instead of returning the correct item, had mailed her back a different, inferior product. The seller had refunded the buyer in full, but was refusing to refund the cost of return shipping, which was $12.
Other sellers advised the seller to refund the money - it wasn't worth a negative feedback, and they said they would pay $12 in order to avoid negative feedback on Amazon.
Another seller gave an example of in which she readily refunded her buyer $19 in order to avoid a claim.
What was also interesting about the thread was the appearance of an Amazon moderator who clarified some questions about its policies.
Given the pricing pressure most online sellers face, sellers certainly can't afford to lose $12 or $19 on very many transactions. What do you think?