Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Thu Feb 21 2013 23:44:46

Etsy Confirms It Is Testing Item Page Layout

By: Ina Steiner

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Etsy's Adam Brown confirmed the marketplace is experimenting with the item listing page design (see Friday's Newsflash article), but told me the company does not give details about experiments in progress so as not to bias the results.

In general, sellers don't like changes for several reasons. In this case, they worry that shoppers won't see the most relevant information upfront and are concerned it may make more work for them if they have to edit their listings to optimize for the new design.

A seller explained that she feared it would confuse shoppers into thinking they were buying from "Etsy" rather than an individual seller.

"If you click on our "tags", it takes you to other items not in our shop. One of the biggest sources of confusion with Etsy is that customers think they purchased everything from "Etsy" - not from the individual shop. I often get so many emails such as "where is my xxxx" and I have no idea what they are talking about, and here, they bought that particular item from another shop and thought everything came from me. I also love it when they say "Hi Etsy" - as if I am ACTUALLY Etsy. Please do not add further confusion for customers."

Several sellers referenced eBay in their comments and emails. One seller wrote:
 
"I love change and usually you guys are spot on but boy who ever talked you into this new design must have come from EBAY because that's exactly how it now feels. if you had read the other threads of WANTS from shop owners you would have known that what we want and need is a more accurate way to calculate shipping based on weight class, box size and geographic location. Or a better way to organize and add onto the section/categories of our shop. So please take the R&D money that you're investing in revamping the layout and spend it on those tools."

You can read the thread where sellers are discussing the Etsy test - now's the time to let Etsy know what you think!




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by: Watching the Wheels This user has validated their user name.

Fri Feb 22 04:57:17 2013

The company doesn't announce ANYTHING in a timely manner, and never has despite ongoing requests to do so, and despite all the rationales given by sellers for the sake of seemless adaptations to new policies for the sake of minimised downtime, while THEY generate the revenues flowing into the site.

I've learned to ignore as much as possible, and don't usually waste my time reading any of Chad's articles. They don't make any sort of coherant sense, anyway. He just rambles on. I would have expected better communicating skills from someone whose college major had been English.

For the time being, I'm not going to sweat it. Etsy HAS managed to create one of the best buyer demographics to be found within the realm of online venues. It has managed to work its way up within traffic rank to only have Amazon and Ebay producing better.

I'VE learned to look upon the site as a means to make extra money. I won't waste the time anymore trying to strategise a business plan. That's impossible when CHAOS rules this site.

Hmmm, maybe "their" board advocates "disruptive innovation", also.

It's just another Etsy shiny thrown in while practical concerns continue to be blown off. It is what it is.



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by: vintagegoodness This user has validated their user name.
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Fri Feb 22 09:27:36 2013

Thanks for posting this, I had a look at the screen shots - here's hoping Etsy is listening to seller concerns. Personally, I think the listing page should be the last thing on their priority list - it's worked just fine as it is for years, I think a change to it could wait until after they add a shipping calculator, give us more categories and subcategories for our shops, etc. - you know, all the things sellers have actually been begging for for years... :P  

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by: richknobsales This user has validated their user name.

Fri Feb 22 12:28:48 2013

This will make all shops look alike. And I don't see the "other items" pictures that I use to browse around to see if I care enough to go to the whole shop listings.

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This user has validated their user name. by: Sandymenu

Fri Feb 22 14:38:26 2013

Wasn't it known somewhere from previous blogs that parts of their CS is located in the UK (United Kingdom)? If so, then that could very well be the missed communication between there and here in the USA.

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This user has validated their user name. by: permacrisis

Fri Feb 22 18:05:16 2013

These new pages resemble Bonanza's item page layout. Is that some kind of compliment?

Whenever a 'beta' test page is used, at any marketplace, the guinea pig should receive free final fees.

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by: Sierra This user has validated their user name.

Mon Feb 25 04:04:12 2013

Despite being a member of more Etsy teams than I can count, this is the first I've heard about this latest proposed change. Based on the one screenshot I've seen thus far, I don't care for the new look AT ALL.

My sales on Etsy are freakin' skyrocketing! 2012 was my best year ever on Etsy (and I've been there 6.5 years!). January 2013 was better than December 2012, and this month has almost topped last month; if it wasn't a short month, I'm sure it would ... and it may anyway! My 2013 Etsy sales, in less than two months, already put me at where I was at income-wise on Etsy in late October 2012. So Etsy, please DO NOT mess up the good thing I've got going!!!

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by: oisin This user has validated their user name.
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Wed Feb 27 20:19:14 2013

Etsy is definitely a double edge sword. It will drive your sales but at the same time its their brand their promoting and their overall profit is what they care about the most. Wont be surprised if they push more into figuring how to cross promote different sellers/ products on product pages to optimize overall sales.  

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This user has validated their user name. by: Island_Sam

Thu Feb 28 15:55:01 2013

Only a matter of time before Etsy becomes another eBay.

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by: EKE This user has validated their user name.

Fri Mar 1 12:31:43 2013

Yup, that's what I thought, Island_Sam. Same start. New CEO, they bring in their own team of experts, pot stirrers. Taking Etsy to new levels. What garbage. Our sales on three accounts are almost non-existent since they implemented Browse. But, you get such condescending, patronizing responses from their Admin staff in emails. Insulting. They act like sellers don't know what they are doing. Well, it's them that don't know what they're doing. They ignore all the red lights and just keep plowing along, rolling over everyone and everything. The goal for them isn't sales. It is their new, updated site. Their overall sales have skyrocketed, so why worry about the little sellers that got plowed under with all their changes. They are shockingly uncaring and rude about what has happened to small sellers. Yet, their inventory of massive sellers of commercial goods drowns everyone else. Anyone interested in seeing some of the ridiculous stuff, including sales being conducted by their own CEO of China junk, should check out Regretsy.com. Search for Chad Dickerson and you will find his "handmade" stuff. He's just another Donohoe brought in to bring disruptive innovation.  

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by: jansoriginals This user has validated their user name.
Web Site

Sat Apr 13 19:41:49 2013

My shop looks like a bad version of Ebay.  When I saw it today I wondered why I bothered taking photos in the first place.
Etsy takes your money and then ruins your marketplace.
If you want to see my UGLY SHOP, click on my web site link.

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by: felyne This user has validated their user name.

Sat Mar 1 20:49:56 2014

I put my shop on vacation until this nonsense ends. I think someone else on the forum did, too. My stats will be of no value to them that way. I wish it would become a movement, without the sellers, no Etsy.



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