|Mon Feb 11 2013 13:27:18|
eBay Woos Toy Makers at New York Toy Show
By: Ina Steiner
eBay is exhibiting at the American International Toy Show in New York City this week (booth 4011). According to a merchant attending the show, eBay is there to persuade manufacturers to lift their restrictions on retailers who wish to sell branded toys on eBay.
Certain companies prohibit authorized dealers and retailers from selling on eBay (according to the seller, those include Playcraft, Guidecraft and Lego). "They also all have strict MAP policies (especially in the ride on toy business) and eBay was again "fishing" for more sellers and more permissions," the seller reported.
This article from July about Adidas pulling its merchandise from online marketplaces, including eBay, shows how serious manufacturers take the issue of MAP (minimum advertised pricing) and how it's impacting sites such as Amazon and eBay. It also explains why eBay is so committed to attracting large retailers like ToysRUs to its marketplace to ensure there are authorized dealers on its site offering popular new products.
Toy sellers, feel free to chime in on what restrictions and challenges you face on eBay (and Amazon.com and other marketplaces). And if you're attending the show, take a picture of eBay's booth for us. The show runs through the 13th, and if you can't make it, you can read about it on the Toy Industry Association's Play Happens website.
You can also follow news coming out of the Toy Fair by searching the hashtag #ToyFair or #tfny on Twitter.