|Sat Feb 2 2013 22:21:43|
Fourth Annual Sellers Choice: Online Marketplaces Exposed
By: Ina Steiner
How did the 16 online marketplace you nominated rank overall in this year's Sellers Choice Awards? The results of the fourth annual Sellers Choice are now available in the February 3rd issue of EcommerceBytes Update email newsletter.
Over 11,500 online sellers rated the 16 marketplaces on which they had experience selling. You can see an overview of this year's Sellers Choice Awards on this page. The following chart is particularly interesting, as it displays the top five marketplaces for all four years we've been conducting the survey.
As we note each year, Sellers Choice does not rank the marketplaces in terms of size, sales or traffic - instead, sellers rate the marketplaces based on four criteria: Profitability, Customer Service, Communication and Ease of Use. Sellers also indicate how likely they are to recommend each marketplaces as a selling venue to a friend or colleague.
Top seller concerns included high fees and low traffic - and changes to Google Shopping last year impacted the traffic to at least some sellers' marketplace listings, according to comments. And it's the comments (the good, the bad and the ugly) that can provide the most interesting information about each marketplace. Some concerns carry over from year to year - marketplaces, are you listening to your customers?
It doesn't matter the order in which you read the results - you may start with the top 2 or 3 marketplaces on which you sell to see how they rated and peruse the comments, and then move to the overview report (Sellers Choice 2013: Merchants Rate Top Online Marketplaces), which contains charts that show which marketplace did best in each area and how they compare with each other. Or you can start with the overview report and then visit each marketplace report in the order in which they ranked.
Whatever your approach, I hope you enjoy perusing the results of this year's Sellers Choice Awards, and will return here to leave your comments. Thanks to all of you who participated in the nomination process and final voting!