|Mon Dec 16 2013 22:18:27|
Tis the Season for Crazy, Frantic, Picky Holiday Shoppers
By: Ina Steiner
It's the height of the shopping season - today is historically the busiest shipping day of the year. And indeed, the line at the Post Office this morning was out the door, and I think a package that arrived for me this evening was flung from the window of the delivery truck as it barely paused in front of my house before speeding on to its next delivery.
Reuters said back-to-back weekends with some disruption caused by weather could lead to more online shopping. And Wednesday, December 18th, is Free Shipping day, a marketing gimmick designed to shake loose all those procrastinators.
It might be the season to be jolly, but when you realize Christmas Day is just a week-plus-change away and you haven't checked everyone off your list of gifts to buy, shoppers tend to get a bit cranky.
And while most online merchants keep calm and carry on, they know they are doomed to receive some bad feedback ratings this time of year as the result of shoppers with unreasonable expectations even for circumstances outside the seller's control - such as delivery schedules and packaging mishaps.
Online sellers are already experiencing returns from shoppers who didn't wait quite so long to do their holiday shopping, and are finding many requests absurdly unreasonable - "a 12-inch ruler was too small," or "the item I ordered from you yesterday isn't hear yet" kind of complaints.
Have you run into the Cranky Shopper, and how is your feedback holding up this holiday shopping season?