Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Wed Nov 13 2013 16:20:45

Etsy Boosts the Holiday Spirit with Etsy Local

By: Ina Steiner

Sponsored Link

Etsy is giving sellers a holiday gift this year - the online marketplace is helping shoppers and sellers connect in the offline world with the launch of Etsy Local. Sellers who set up a stall at fairs and markets can use Etsy Local to advertise their presence.



This is a nice way for Etsy to show support for its sellers. Some companies are ambivalent about such arrangements and would be loathe to give up commission fees for transactions that take place off their marketplace. Etsy collects 3.5% of the item price, but only for transactions that take place on the Etsy website.

On the other hand, the directory benefits Etsy: many sellers promote their Etsy stores at these events, potentially bringing many more highly targeted shoppers to Etsy's website who may return again and again and visit other shops while they're there (and possibly become sellers themselves).

In its announcement, the company explained: "Etsy is all about connecting people and communities. We've seen how local craft fairs give sellers new opportunities to expand their businesses, and help our community grow."

Sellers can add their name to an event or they can hit "create a new event" to provide the event name, description, event link, event dates, event hours, and venue name. Shoppers can search by location and timeframe to see where Etsy sellers have set up shop and view a list of sellers who've confirmed their attendance, along with links to those sellers' Etsy shops. Etsy Local is optimized for mobile devices

Right now, the site is limited to events ("events with a start date and end date," Etsy explained); open houses at a store or flea market are allowed. "We've heard from a number of sellers who want to list their studios and stores, and we're working to support that."

Etsy displays events sellers are attending on their shop's homepage within the Shop Info box, and sellers can share Etsy Local events by grabbing the event URL ("to share your event with others, click on its title and copy the website address from your browser's URL bar," Etsy advised). It's still fairly new and kinks are being worked out, and I expect Etsy to promote this more to shoppers once sellers have filled in more events.

Have more questions? See the FAQs.

What do you think of Etsy Local, and is it a win-win for Etsy and its sellers?




Comments (13) | Leave Comment | Permalink

Readers Comments

Perminate Link for Etsy Boosts the Holiday Spirit with Etsy Local   Etsy Boosts the Holiday Spirit with Etsy Local

by: HarmonyGroveAntiques This user has validated their user name.
Web Site

Wed Nov 13 17:18:02 2013

It sounds like a Great idea! Anything to advertise your stuff to the local community sounds like a homerun to me!

While Ebay builds walls between buyers and sellers, Etsy promotes making connections between them.

We have been Thrilled with our Etsy sales! They have outpaced Ebay recently and we LOVE, LOVE, LOVE that! 3.5% on just the cost of the furniture and Nada on Shipping versus Ebay's 9% on BOTH! For us, shipping furniture, that is Huge!

Perminate Link for Etsy Boosts the Holiday Spirit with Etsy Local   Etsy Boosts the Holiday Spirit with Etsy Local

This user has validated their user name. by: Tula

Wed Nov 13 18:00:59 2013

Great idea! A lot of artisans and handcrafters sell at shows, galleries, craft fairs, and farmer's markets, so this is a great way to advertise those events and push the Etsy connection as well. This time of year, especially, is full of shows geared toward the holidays. More people are looking to shop local these days, too, and this is a terrific way to promote that.

Perminate Link for Etsy Boosts the Holiday Spirit with Etsy Local   Etsy Boosts the Holiday Spirit with Etsy Local

by: NetWatch This user has validated their user name.

Wed Nov 13 21:44:29 2013

This is the type of thing that will further expand and increase Etsy and is the type of thin g ebay would never do. But word is out all over the internet, and by word of mouth too, about how ebay treats its small sellers. Everything ebay has done to small sellers will keep coming back, and coming back, and coming back...to haunt their tarnished reputation ad infinitum...

Perminate Link for Etsy Boosts the Holiday Spirit with Etsy Local   Etsy Boosts the Holiday Spirit with Etsy Local

by: Watching the Wheels This user has validated their user name.

Thu Nov 14 02:59:44 2013

This feature is definitely one of Etsy's homeruns.

:) It gets ***** from me!

Perminate Link for Etsy Boosts the Holiday Spirit with Etsy Local   Etsy Boosts the Holiday Spirit with Etsy Local

by: FREDDY This user has validated their user name.

Thu Nov 14 07:08:01 2013

Recently, a large antique show advertised on local radio and included Etsy name. I would assume that it was for vintage sellers that are Etsy members...
A nice way to get the name out anyway.

Perminate Link for Etsy Boosts the Holiday Spirit with Etsy Local   Etsy Boosts the Holiday Spirit with Etsy Local

by: NoFreeLunch This user has validated their user name.

Thu Nov 14 08:48:43 2013

Please consider the following thoughts and suggestions, if you plan to participate in this program. They come from a well seasoned event and show merchant.

This sounds like a good marketing idea, for the Etsy brand.
We know that show sales feed internet sales and internet sales feed show sales.
However, as an individual artist or crafts person, you might be building your own brand.
You may have your .com pointed at your Etsy shop., which does not identify you as associated with Etsy, but as a free standing business.
By doing what is suggested you are not only pulling your show customers into your Etsy shop, but also into all of the other shops there. We do know how Etsy loves to distract shoppers from one shop to another, as long as they are buying on Etsy, they don't need to buy from the show merchant who got them to the site. Ask yourself if you are really marketing the Etsy brand and site instead of your business.

Also, please participate with caution.
You do realize that criminals search the internet for those who let the world know they are not at home.
Please also be aware that advertising in this way also puts you at risk for being known to possibly have merchandise and funds on site or on you after the event.
Depending on your products, you may be more of a target, than others.
You may want to take precautions while away, and also while at home to circumvent any unfortunate incidents.

Don't be too eager to jump on this bandwagon, until you access how it will really impact your business, both positively and negatively.
Having a home based business and intertwining it with internet sales requires a different approach to many things, than does being a show merchant, and internet business, or a B&M shop.

Perminate Link for Etsy Boosts the Holiday Spirit with Etsy Local   Etsy Boosts the Holiday Spirit with Etsy Local

by: NoFreeLunch This user has validated their user name.

Thu Nov 14 08:57:26 2013

Please consider the following thoughts and suggestions, if you plan to participate in this program. They come from a well seasoned event and show merchant.

This sounds like a good marketing idea, for the Etsy brand.
We know that show sales feed internet sales and internet sales feed show sales.
However, as an individual artist or crafts person, you might be building your own brand.
You may have your .com pointed at your Etsy shop., which does not identify you as associated with Etsy, but as a free standing business.
By doing what is suggested you are not only pulling your show customers into your Etsy shop, but also into all of the other shops there. We do know how Etsy loves to distract shoppers from one shop to another, as long as they are buying on Etsy, they don't need to buy from the show merchant who got them to the site. Ask yourself if you are really marketing the Etsy brand and site instead of your business. Etsy developed this to bring shoppers to their site, not to you.
Doing shows is hard heavy work, for little net profit. Many times it is done  just to get publicity for your business. Do you want to let others piggyback and profit from those efforts? You will find that when you are in business, many people will try to prey and profit from your success.
If I have a B&M store, I do not market the landlord, I market my business.

Also, please participate with caution.
You do realize that criminals search the internet for those who let the world know they are not at home.
Please also be aware that advertising in this way also puts you at risk for being known to possibly have merchandise and funds on site or on you after the event.
Depending on your products, you may be more of a target, than others.
You may want to take precautions while away, and also while at home to circumvent any unfortunate incidents.

Don't be too eager to jump on this bandwagon, until you access how it will really impact your business, both positively and negatively.
Having a home based business and intertwining it with internet sales requires a different approach to many things, than does being a show merchant, and internet business, or a B&M shop.

Perminate Link for Etsy Boosts the Holiday Spirit with Etsy Local   Etsy Boosts the Holiday Spirit with Etsy Local

by: Bloggo This user has validated their user name.

Thu Nov 14 15:49:59 2013

''Etsy developed this to bring shoppers to their site, not to you.''
How is this any different than having a location at a Shopping Mall? Obviously, retailers have found this model to be highly advantageous.

Perminate Link for Etsy Boosts the Holiday Spirit with Etsy Local   Etsy Boosts the Holiday Spirit with Etsy Local

by: HandmadeByMe This user has validated their user name.
Web Site

Thu Nov 14 16:37:58 2013

Etsy is creating this to take away the attention that is focused on all the factory made items from China that can be seen on the on-line site. Pages of mass produced items are pushing out the small seller. Shop at www.Zibbet.com for true handmade.

Perminate Link for Etsy Boosts the Holiday Spirit with Etsy Local   Etsy Boosts the Holiday Spirit with Etsy Local

by: HarmonyGroveAntiques This user has validated their user name.
Web Site

Thu Nov 14 17:37:44 2013

HandMadeByMe

No disrespect but Zibbet has no traffic and no sales, at least for us.

We listed there about a month ago and have had Zero sales. In that same 30 days we have had 9 Sales on Etsy!

Perminate Link for Etsy Boosts the Holiday Spirit with Etsy Local   Etsy Boosts the Holiday Spirit with Etsy Local

by: Moved to Zibbet This user has validated their user name.

Sat Nov 16 18:51:22 2013

Did it never occur to any of you who are so excited about how benevolent Etsy is being letting you use their name for advertizing that you are being used.They aren't doing this for you sellers,this is another way to try and salvage the tarnished reputation Etsy has acquired for their terrible policy changes that have placed thousands of sellers out of business and moving to other venues.Think about this as you set up your holiday craft fairs.This isn't for you it's for Etsy.Still trying to spin the manufactured handmade junk into something people will believe.

As the holiday season approaches consider very carefully the changes taking place on Etsy January 1st, It will be open season for all the resellers and the fake handmade sellers and then where will your shops be found not in the search results.
As to the seller who gave Zibbet a whole month before calling it quits perhaps in January when your shop is lost in the madness of the resellers joining Etsy you might come back and give Zibbet another try.
Honesty,Integrity,transparency,all words Etsy used during the Town Hall meeting when they threw the true handmade artists and crafters under the bus.They have venture capital with ties to foreign businesses and the last thing they are concerned about is a few sellers of handmade that they aren't making any money from.You're just collateral damage I'm sure they factored in to the equation when they changed the mission statement.The resellers bring in a lot more revenue then you do.

This is another fluff piece Etsy is putting out their trying to repair the damage it's new policies have caused just more spin.Handmade has one definition in my dictionary and it's not handmade by factory.    

Perminate Link for Etsy Boosts the Holiday Spirit with Etsy Local   Etsy Boosts the Holiday Spirit with Etsy Local

This user has validated their user name. by: The End

Sat Nov 16 21:53:57 2013

I will now remind everyone :
Christmas is the commemoration of the birth of Our Lord and Savior Jesus Christ.
It IS NOT to be dirtied by the sacrilege shopping spree abomination.
In Jesus' name we pray :
Save our nation from the unholy onslaught of evil doers.
Amen.  

Perminate Link for Etsy Boosts the Holiday Spirit with Etsy Local   Etsy Boosts the Holiday Spirit with Etsy Local

This user has validated their user name. by: bitbybit

Sun Nov 17 01:56:51 2013

I will second that @The End

Soooo tired of all this commercialism and losing the true meaning of Christmas. I still wish everything was closed on Sundays. I won't be participating this Thanksgiving either for the early, or should I say no Black Friday Thursday.



Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.