|Mon Oct 28 2013 22:15:05|
eBay Caters to Large Retailers with In-Store Pickup
By: Ina Steiner
When eBay acquired GSI Commerce, it looked like eBay was trying to help its marketplace by adding inventory from large retailers and brands. Now that premise is reversed: eBay is offering up its marketplace to help its stable of large retailers and brands.
We've documented many of special services eBay gives to diamond powersellers, such as sending targeted emails to shoppers on behalf of the large clients, and displaying their logos in eBay search results to stand out from other sellers.
Now eBay is offering a way for shoppers to filter search results by "in-store pickup." The service launched with two clients of its GSI Commerce unit (which recently changed its name to eBay Enterprise): ToysRUs and Best Buy, but will be expanded to additional retailers - presumably more eBay Enterprise clients.
eBay sent out an email to buyers promoting the service that showcased Toys R Us and Best Buy and linked to this page, where it says, "Buy it on eBay, pick up at a store near you," and links directly to listings from those two retail chains. Look for more information about in-store pickup in Tuesday's EcommerceBytes Newsflash newsletter.
In-store pickup could be eBay's response to Amazon delivery lockers - but will eBay buyers be interested in using the feature? What are the chances of eBay opening up in-store pickup to smaller brick-and-mortar retailers? And is the eBay marketplace becoming simply a merchandising vehicle for large brands and retailers?