|Sun Oct 20 2013 17:04:44|
eBay Changes Store Icon - Why?
By: Ina Steiner
"I noticed today that the eBay Store icon next to my User ID had changed from red to blue," an eBay seller emailed me recently. "Anybody have any information on that?"
I did some digging and asked eBay spokesperson Ryan Moore last week, "I'm curious why eBay changed the color of the eBay Stores icon from a red door to a blue door on the listing page in mid-August?"
"The change in color was simply a visual design update to the icon," he replied.
The eBay Store icon remains red through much of the eBay site, but on the listing pages, it's now blue. It appears eBay rolled out the change over the past 4 - 6 weeks. So will the color will remain red on the rest of eBay's pages, or will eBay begin to roll out the change to blue beyond the listing page to the rest of the site, we wonder?
If you've been following EcommerceBytes, you know that eBay is running ads in a prominent spot on product listings pages directly underneath the Seller Information section. On the eBay discussion boards, one seller said he believed eBay changed the Store icon color from red to blue so the Store icon would not draw people's attention away from the ad. (See the Snickers add in the screenshot above.)
Does the color of the eBay Store icon matter? Should eBay change the color or keep it red? Should the color be consistent across the site, or should the icon be different colors depending on what page you're visiting?
In tomorrow's Newsflash newsletter, we're running a piece about eBay naming an Apple executive its new Chief Product Officer (CPO) for Marketplaces who will be responsible for "creating world-class, end-to-end product experiences." We'll see if the new CPO will bring an Apple aesthetic to eBay and if so, whether he'll be focusing on elements as specific as the color of the Store icon. (Update: here's a link to the story.)
Assuming he's reading, let him know what you think he should be focusing on when it comes to product experiences on eBay.