|Mon Oct 14 2013 22:02:17|
Tips for Getting over the eBay Sales Slump
By: Ina Steiner
Nothing is worse for an online retailer than watching helplessly as their sales plummet. When it happens on eBay, disheartened sellers often turn to their peers for advice. Tuesday's Newsflash newsletter documents some of the theories for low traffic on eBay and ideas for rejuvenating sales.
In looking for answers, sellers discuss a variety of factors that could deaden their traffic and sales, from rolling blackouts, stale listings, changes in eBay's Best Match search algorithm, or listings that are not optimized for mobile devices.
While not all sellers are impacted by low sales at all times, it seems most sellers are impacted at times - sometimes unaccountably. Let us know if you've found any patterns to your sales cycles beyond the obvious seasonal factors.
What tactics have you used to boost drooping sales, and which ones have been effective? Could eBay (and other marketplaces) do a better job in helping sellers optimize their listings? How should they present such information - through announcement board posts, tutorials, videos, or some other vehicle?
Postscript: Someone had pointed me to this article about how eBay's new Cassini search engine viewed HTML in descriptions, please feel free to share your thoughts on this theory.