|Thu Jan 31 2013 17:05:16|
Amazon Lets Small Sellers Add Product Pages to Catalog
By: Ina Steiner
Individual sellers on Amazon now have the ability to create new products and add them to the Amazon catalog. The feature had previously been available only to professional sellers, called Pro Merchants, who pay $39.99/month to Amazon.
Readers who do not have a Pro Merchant account began seeing a message in mid-January when listing items that said, "The ability to create product detail pages is currently available in Beta to a limited number of sellers on the Individual Selling Plan. Learn More." An Amazon forum administrator confirmed, "It is now possible for all sellers to create new detail pages on Amazon.com. You can do so by clicking on the Inventory Tab, then on Add a Product, then on Create a New Product."
The Amazon website Sell on Amazon FAQs also confirms that all sellers can add products to the catalog.
An EcommerceBytes reader said not only was she able to add products to the catalog without having an Amazon Pro Merchant account, but she could also now request an earlier disbursement of her funds, and said her Stamps.com program will import and update the shipping information, which it hadn't previously without a Pro Merchant account.
When asked this week, a spokesperson would not confirm whether Amazon was testing changes to its third-party merchant program to make more features available to low-volume sellers.
It's somewhat surprising that Amazon would allow even more sellers to add products to the catalog. Readers have complained in the past that the "proliferation of multiple Product Detail Pages for the same item" was frustrating, as Julia Wilkinson noted on the AuctionBytes Blog in August.
"To cover my bases I often offer the same item for sale on multiple Amazon Product Detail Pages so I don't miss out on sales. It makes it more difficult to manage my inventory and to adjust inventory as sales roll in from the different listings," a reader had said, and makes it more difficult to manage pricing, since the competition varies from Product Detail Page to Product Detail Page.
Has Amazon gotten better about dealing with duplicate Product Detail Pages? What do you think of all sellers being allowed to create a Product Detail Page on Amazon.com? And what else should Amazon do to help sellers succeed?