|Sun Jan 13 2013 12:05:32|
Should eBay Be More Democratic with Its Listing Promotions?
By: Ina Steiner
eBay is running another invitation-only free auction listing promotion running today through January 19. "It's free auctions which include free Buy it Now and free 10 day duration," a reader emailed EcommerceBytes. "I received it on all four of my accounts: 2 active selling and 2 inactive accounts. All of them came under the title "New year offer: List free - up to 10 days!""
The details of the promotion can be found on this eBay page.
On the eBay discussion boards, sellers discussed their theories about who was receiving invitations for free listing promotions. "I know someone who got an "invitation", but I did not," wrote on participant. "I will check tomorrow, but this is a deal I would REALLY like to get in on. If it does not work for me tomorrow, I would like to know what the criteria was for the invitation so I can do that in future and get such a good offer."
Ultimately, no one could say for sure why some people receive invitations and others do not. "There is no pattern to the invites," wrote one seller. "I would get them on my least used IDs, then it switched to my most used. Entirely random."
Another said, "We all keep racking our brains to try to figure out eBay's reasoning behind who gets the invitations and who doesn't. There doesn't seem to be any reasoning."
A number of people who posted on the thread had received invitations and said they planned to take advantage of the promotion. But posts aren't always so positive. In December, we wrote about sellers who were upset at never having received an invitation. "Why do I always get excluded from selling specials five years of selling and I never get invited but my husband who does not sell gets invited all the time, not right," wrote a seller.
For many years, eBay kept a tradition of hosting listing promotions after Christmas, but those stopped when John Donahoe replaced Meg Whitman as CEO in 2008, though eBay did run a free-listing promotion in 2011.
December 26, 2002: Free listing day
December 26, 2003: Free listing day
December 27, 2004: 10-cent listing day
December 27, 2005: 10-cent listing day
December 27, 2006: 15-cent listing day
December 27, 2007: 10-cent listing day
December 27 - 29, 2011: Free listing days
What do you think, should eBay be more democratic with its free listing promotions?