|Tue Jan 8 2013 07:01:45|
Experts Discuss Challenges and Opportunities Facing Online Seller
By: Ina Steiner
Rather than make annual predictions about the year ahead, we prefer to check in with ecommerce experts and ask them about the challenges and opportunities they see for online sellers in the New Year.
We're kicking off our second annual Online Selling Trends feature, and this year our panel includes executives from Google, Endicia, ShopRunner, Demandware, TIAS and Braintree.
We also have Maria Thomas, former CEO of Etsy, who is an angel investor and founder of Axios Ventures, along with Sramana Mitra, a serial entrepreneur and strategist who now heads One Million by One Million, which she founded with the goal of nurturing a million entrepreneurs to reach a million dollars each in annual revenue and beyond.
Part 1 of Online Selling Trends kicks off today and asks our panel of ecommerce experts, what are the biggest challenges you see online sellers facing in 2013, and what are the biggest opportunities ahead?
Some of the topics coming up in subsequent segments include selling internationally, same-day delivery, the impact of mobile shopping on sellers, and where merchants should be focused in terms of getting traffic.
Panelists were quick to point out in Part 1 the challenge merchants face with the demand for free shipping and how it compresses profits. They also pointed out that while new sites and better technology lowers the barrier of entry to sell online, it also is leading to "clutter."
As a result, finding a way to differentiate your products and your business, and finding ways to get visibility and traffic, are key in 2013.
Coming up, we ask about mobile shopping and social networking, and it's worth noting that only three panelists tackled the issue of social networking for online sellers, but almost all of them had lots to say about mobile shopping and its impact on sellers.
I hope you'll enjoy hearing from these executives and entrepreneurs as much as I have. Please weigh in on the issues as we go along, starting with what you see as your biggest challenges and opportunities for the New Year.
All four parts of this series are now available:
Part 1 Challenges and Opportunities
Part 2 Selling Internationally and Same Day Delivery
Part 3 Mobile Shopping and Social Networkings Impact on Sellers
Part 4 Legal Issues and Boosting Traffic