|Tue Sept 25 2012 14:32:43|
Etsy to Advertise All Listings on Google Shopping
By: Ina Steiner
Etsy has committed to spending a minimum of a quarter million to advertise its sellers' listings on Google Shopping. Etsy Product Manager of Search Frank Harris told me today that Etsy wants to make sure sellers aren't negatively affected during the holiday season. Etsy sellers in the U.S. with at least one active listing will automatically be included in relevant Google Product Listing Ads - free of charge.
Google is replacing its free Google Product Search with a paid model called Google Shopping this fall, and large merchants and marketplaces have spent the past 3 and a half months experimenting with the new "Paid Listing Ads" ad program.
Harris said Etsy is using Google Shopping to try to introduce it to people who might not know the marketplace, so it will display other listings from the same seller and from other sellers on listing pages for visitors who come from Google Shopping. Only visits from ads will get the treatment, and Etsy will be measuring the impact before committing to the approach, Harris said. Sellers may opt out of the program if they wish.
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Update 9/25/12: Etsy spokesperson Adam Brown clarified that only U.S. sellers with at least one active listing will be included in relevant Etsy sponsored Google Product Listing Ads, not the entire 15 million listings. Brown said because of Google's country-specific restrictions, international shops will not be promoted, but said Etsy would monitor the expansion of Google Shopping to other countries in the event that it continues the ads next year in order to make sure international sellers were represented.