Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue Sept 25 2012 14:32:43

Etsy to Advertise All Listings on Google Shopping

By: Ina Steiner

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Etsy has committed to spending a minimum of a quarter million to advertise its sellers' listings on Google Shopping. Etsy Product Manager of Search Frank Harris told me today that Etsy wants to make sure sellers aren't negatively affected during the holiday season. Etsy sellers in the U.S. with at least one active listing will automatically be included in relevant Google Product Listing Ads - free of charge.

Google is replacing its free Google Product Search with a paid model called Google Shopping this fall, and large merchants and marketplaces have spent the past 3 and a half months experimenting with the new "Paid Listing Ads" ad program.



Harris said Etsy is using Google Shopping to try to introduce it to people who might not know the marketplace, so it will display other listings from the same seller and from other sellers on listing pages for visitors who come from Google Shopping. Only visits from ads will get the treatment, and Etsy will be measuring the impact before committing to the approach, Harris said. Sellers may opt out of the program if they wish.

See the full story in today's EcommerceBytes Newsflash, and let us know what you think!

Update 9/25/12: Etsy spokesperson Adam Brown clarified that only U.S. sellers with at least one active listing will be included in relevant Etsy sponsored Google Product Listing Ads, not the entire 15 million listings. Brown said because of Google's country-specific restrictions, international shops will not be promoted, but said Etsy would monitor the expansion of Google Shopping to other countries in the event that it continues the ads next year in order to make sure international sellers were represented.




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Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

by: Digmen1 This user has validated their user name.
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Tue Sep 25 14:53:17 2012

Wow!
That is a much better idea than Bonanza's lame idea of advertising its listings on their opposition (ebay)

That is serious money.

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

This user has validated their user name. by: Ina

Tue Sep 25 14:55:17 2012

Sorry, quarter million, not $250 million

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

by: Mr. Me This user has validated their user name.

Tue Sep 25 15:21:33 2012

I sell vintage odds and ends......My Etsy traffic has picked up recently and I've had several sales lately... google visibility is a good thing. lets hope that etsy doesnt get a big head and start to become eBay-ish.....

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

by: Patricia This user has validated their user name.

Tue Sep 25 15:28:33 2012

I wonder if it will include Art.  They are looking to do away with that category....though nobody seems to know why!

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

by: mylifeisgood This user has validated their user name.

Tue Sep 25 15:40:47 2012

Quarter million is chump change.

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

by: summer in the city This user has validated their user name.

Tue Sep 25 16:04:45 2012


The more steps Etsy takes to separate itself from Paypal and all things Ebay, the better the sellers like it.

Some Etsy sellers are concerned that Etsy might someday sell out to Ebay. IMO this is unlikely because Donahoe's ego couldn't withstand acknowledging the failure of his lame-ass 1980's ''disruptive'' marketing theory/cartoon: he'd be seen as having to buy back the sellers he fired from Ebay.

If Ebay ever makes a move on Etsy, it will clearly illustrate that Donahoe did massive damage to Ebay and had to buy a great big Band-aid called Etsy to try to cover the wound.

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

by: Moduco This user has validated their user name.

Tue Sep 25 16:51:29 2012

In all fairness, Digmen1, I wouldn't say that Bonanza's ''lame idea'' consists entirely of posting to ebay. They've been tackling Google Shopping in their own way.
http://www.bonanza.com/blog/main/Bonanza_com_now_featuring___s
ales_

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

This user has validated their user name. by: Tula

Tue Sep 25 16:59:27 2012

An ebay alternative doing advertising? Will wonders never cease?! This is really nice to hear. I'm glad Etsy is actually doing something useful to help promote its sellers.

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

This user has validated their user name. by: Spartacus

Wed Sep 26 02:04:33 2012

The only problem with this is Etsy is caving in to Google's extortion.

Google shopping / product search was built on sellers uploading their inventory and helping Google organize data. Now Google wants to grab a piece of every item sold on the internet.

Every experienced merchant knows Google Adwords is nothing but a scam. If you think eBay listing fees are expensive, try paying per click.  

So Etsy wants to play the Google game. Best of luck.

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

This user has validated their user name. by: Rexford

Wed Sep 26 08:53:43 2012

A lot of these sites (like Bonanza) think that if you build it they will come.

Etsy is putting their money where their mouth is.  Kudos to Etsy for making a very good business decision.  If these other smaller eBay competitors are to compete, they will have to put their money where their mouth is as well.  

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

by: abbie This user has validated their user name.

Wed Sep 26 10:14:14 2012

The article is misleading. Etsy is not including any international sellers, only those in the US, despite what they say in their press release. It is causing quite an uproar in the forums on etsy.

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

This user has validated their user name. by: Nan
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Wed Sep 26 10:21:40 2012

Etsy has grown steadily every year since I first started selling there in 2005.  My Etsy listings have always shown up on google froogle/base/shopping/whatever so I'm confident they already know how to do it correctly.

If it increases sales, it's good for me and it's good for Etsy.  I make money = they make money.  Pretty simple concept really.  

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

by: Watching the Wheels This user has validated their user name.

Wed Sep 26 11:01:58 2012

I CANNOT see Etsy's board EVER selling to Ebay. Etsy is currently the #3 venue and is DIFFERENTIATED from both Amazon and Ebay.

A ''the'' handcrafted site, they are uniquely positioned in an economically challenged environment.

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

by: truehandmade This user has validated their user name.

Wed Sep 26 11:30:40 2012

True Etsy is spending a piddling even after years of not spending a dime on general ads because they're too cheap and the same employees who pick the faves (who Etsy promotes for free) are still entrenched.  Etsy's arrogance can no longer be explained, but it gets worse year after year.  I want to know right now if this means that Etsy is going to spend their measly money on the very same <1% of fave sellers they've pushed for 7 yrs -- and I bet that's just what they'll do.  Advertise their faves but spend a little outside money.  
Spartacus is right again! and if you believe Etsy, they already sold you the Bklyn Bridge made by a reseller last xmas.
Etsy has outdone it's own narcissitic self!

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

by: RCL This user has validated their user name.

Wed Sep 26 11:41:32 2012

Just a comment to Watching the Wheels... that is pretty much what ALL fine antique and arts & collectibles sellers said about big box stores coming to eBay. Greed can really homogenize unusual items into widgets.

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

This user has validated their user name. by: thehosst

Wed Sep 26 12:08:21 2012

If Amazon refused to pay google for the product inclusion, that would have been a clue for Etsy.
You really need to have a lot of experience with google shopping to know how expensive, useless and broken it is. Etsy made a big mistake, is just a waste of money, google sees paying customers as drug addicts, once you are in, they will not let you out.
For any USA sellers is ok to pay the suggested 40 cents to 1 dollar per click but for the rest of the world they can get it for free??
Google reduced the organic search results from 10 to 7 last month, increased the number of ads and shows almost no products in google shopping, even if people are paying for them already. They are now a search engine for ads, what is next, pay for content sites?
For all the people here cheering on the Etsy news, google shopping is a comparison shopping, people click like crazy, competitors research and click a lot, you will never know who is clicking, do you really think Etsy will do this for free all the time?
Etsy is good enough and sellers offer unique items, is strange that they made such a bad choice of paying the google vampires. Good luck with that.

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

by: Patricia This user has validated their user name.

Wed Sep 26 13:46:21 2012

The quarter million is a LOT of money for Etsy.  They take a small fee on items sold and their 20 cents per listing for 4 months is outrageously little!  Give credit where its due.  They are keeping costs down for the seller and still starting to advertise!

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

by: Digmen1 This user has validated their user name.
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Wed Sep 26 16:49:46 2012

OK Ina its 250,000
And don't forget that they probably will only be paying that on a monthly basis and hopefully their sales will go up to cover it.

But I still query how popular Google Shopping really is.
In view of the fact that there are other Shopping Comparison sites and there are lots of popular social shopping sites.

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

This user has validated their user name. by: monkey

Wed Sep 26 16:50:57 2012

Well well ... as a long-time eBay small seller of vintage and collectibles ... I might have to take another look at Etsy.

Sounds like a very good move.

Perminate Link for Etsy to Advertise All Listings on Google Shopping   Etsy to Advertise All Listings on Google Shopping

by: Digmen1 This user has validated their user name.
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Wed Sep 26 16:52:47 2012

@Spartacus
I think you are using the wrong term about Google Adwords - it is not a scam. A scam is where someone tries to get money by illegal means.
But I do agree that the cost of Adwords clicks is far too high.
And there the is probably no real ROI for most merchants.
But that is the merchants fault for bidding too high on them.

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