|Mon Sept 3 2012 22:31:38|
Are Diamond Sellers Helping or Hurting the eBay Marketplace?
By: Ina Steiner
eBay was founded on Labor Day 17 years ago, but the company has strayed from its roots. In Tuesday's newsletter, EcommerceBytes looks back at the origin of the Diamond Seller on eBay.
In 2008, eBay's new CEO John Donahoe cast aside the old rules and began negotiating with big brands and retailers, giving them special deals. eBay is a very different marketplace than it was 5 years ago, before the creation of the Diamond tier. eBay acquired GSI, which powers some of the top ecommerce sites from retail chains and manufacturers, and it is now trying to port their catalogs over to eBay.
eBay Sellers Now Compete with:
1) Daily Deals
2) Fashion Vault
3) Fashion Outlet http://www.ebay.com/fashion/outlet
4) Targeted Emails & Coupons (Barnes & Noble, for example)
5) Top brands on eBay http://brands.ebay.com/
6) Big-box retailers TOYS"R"US GIFTS, DEALS & EXCLUSIVES on Gift Guide page
7) Big-box Brick & Mortar Retailers (Milo integration)
8) Home page exposure for big-brands
9) Sponsored Links
10) Authorized reseller and brand logos in search results
Sony is one example of a brand getting special perks from eBay, as Tuesday's article reveals.
Is the "new" way of dealing with large brands and high-volume sellers good for the marketplace? Do brand names attract new shoppers, or does their presence make it harder for the small seller?
What would you tell eBay founder Pierre Omidyar on the 17th anniversary of the founding of eBay?