|Wed Aug 29 2012 14:08:42|
Is Your Amazon Buyer Really Getting Your Product?
By: Ina Steiner
One concern of third-party sellers who use Amazon's FBA fulfillment service is whether Amazon packers are able to distinguish their products among other sellers' goods in Amazon's warehouses. The last thing they want is for one of their customers to receive some other seller's product, which could be in a different condition, damaged, or even counterfeit.
An item buried in a recent court case could fuel those concerns. According to an article in EcommerceBytes this week:
"In November 2009, an attorney for Tre Milano coordinated the purchase of an InStyler directly from Amazon, and it turned out to be a knock-off. She contacted Amazon's legal department and demanded that the company cut off such sales. An Amazon representative admitted that the company was having difficulty keeping its inventory distinguished from the merchandise that it warehouses and ships for its third-party sellers."
The article also reveals some interesting statistics about Amazon's anti-counterfeit measures:
- Amazon maintains a staff of more than 100 employees dedicated to risk investigation activities such as ferreting out counterfeit listings.
- The company has blocked nearly 6,000 sellers suspected of copyright infringement over the past two years.
- Of the 6,000 blocked sellers, three-quarters were identified by Amazon internally, with the balance having been flagged by takedown notices or customer complaints.
- In the past year, Amazon has removed more than 4 million seller listings.
- Amazon puts all of its third-party sellers through a screening process when they are setting up their stores.
- Amazon maintains a database that keeps track of items that are favorite targets of counterfeiters.
If you use a fulfillment service, are you confident that your items are being sent to your customers? How would you grade Amazon.com in that respect?