|Wed Aug 15 2012 14:22:51|
eBay Reports Show Strange Traffic Patterns
By: Ina Steiner
eBay sellers have been reporting a strange trend in their eBay Stores traffic reports, which are powered by Omniture. When reporting traffic by browser, it shows the majority of visitors are using Safari.
In July, a reader wrote, "I pulled up my Omniture report to find that eBay has now funneled 100% of my traffic through Safari? So am I to believe that unless you are searching by Safari I can not be seen?"
Today, another reader sent his traffic reports for the month of July for both 2011 and 2012 that showed a 96% decline in visitors to his eBay store. "Besides the DISMAL traffic in July 2012, look at the browsers people are using," he wrote. "Safari went from 26% in 2011 to 93% in 2012 with all other browsers almost non-existent. That does not even make sense."
Above: a seller's traffic report for the month of July 2011 shows 26.2% of visitors to his eBay Store were using the Safari browser.
Above: a seller's traffic report for the month of July 2012 shows 92.9% of visitors to his eBay Store were using the Safari browser. Only 2.7% of visitors that month used Internet Explorer 6.0.
A third reader wrote recently saying that, from May 2011 to November 2011, 18-31% of traffic to their eBay Store came from the Safari browser, but beginning in November, the average for Safari rose to between 80-100% on a daily base.
A thread on the eBay discussion boards also documented the issue. One eBay seller hypothesized the eBay reports were incorrect. "Seems like a glitch to me," the seller wrote. "I have 4 computers in the house all using different browsers (Mac and PC) and all my eBay stores view fine in each browser. And I use Firefox and view my listing everyday. So why then does my omniture report only shoe Safari and IE as the only two browsers viewing my listings?"
Reports of low sales and glitches are rampant. eBay no longer posts technical issues on its Systems announcement board, even when it acknowledges them, such as this one in which it ultimately promised to refund sellers who were affected by a glitch that deleted data from their listings, and this one in which sellers were unable to upload images - and buyers were unable to view images in live listings. (We're still awaiting word whether eBay will issue refunds to sellers for that latest glitch.)
If you make a practice of studying your eBay Store traffic reports, let us know what you think!