|Tue July 3 2012 14:22:04|
eBay Tests New Features in Search Results
By: Ina Steiner
eBay began testing a new search experience on June 15th (see reaction in this EcommerceBytes Blog post). Not all users can see the newly designed search results pages, but eBay appears to be letting more users into the test.
One of the new features of the new search not discussed in the June EcommerceBytes blog post is a feature that displays the number of items sold for multi-quantity listings. Those who are part of eBay's test can see an orange "K" shape over the photo of each multi-quantity listing in search results. Hovering over the title of the product listing unfurls the K into a banner that displays the number of items sold.
Another user found a similar feature being tested, but rather than an orange banner above the photo, it displays the number sold in the same column that displays number of bids or Buy It Now designation.
An EcommerceBytes reader said he was unhappy with eBay's decision to display the number of items sold in search results. Small sellers believe shoppers will gravitate toward large-volume sellers who sell more quantity than they do. "So where does a buyer go if they see a 16 items sold banner versus a lesser number sold banner," he wondered, adding, "I'm surprised they're not putting competitive or outside ad banners on the gallery pics."
eBay has been testing or in some cases launching a number of new features without announcing them to users. eBay recently began displaying the Average Selling Price of items on the listing page, as we reported last month.
Why is eBay displaying the number of items sold and average selling prices of items listed? Let us know if you see new search results pages, and let us know what you think.