|Wed June 27 2012 21:25:55|
Would You Pay to Hide Negative Feedback and Reviews?
By: Ina Steiner
More than anyone else, eBay sellers are aware of the importance of their online reputation. It's common to stress over a bad feedback rating or low DSRs - not only do buyers judge you based on your feedback, but eBay punishes sellers for accumulating bad feedback. Ramifications can include lower exposure in search results, the loss of fee discounts, payment holds and account suspension.
Sellers must protect their reputation off of the online marketplaces as well - customers can post bad reviews on discussion boards, blogs, and on specialty sites set up to rate businesses, such as Angies List and Yelp.
Imagine there was a way to suppress bad reviews so when someone "googles" you or your company, they won't see anything but positive comments. That's what a company called ReputationChanger.com does for its client. Here's a pitch from its PR company I received today:
"In the internet age, consumers rely heavily on online reviews when deciding where to spend their hard-earned money. Unfortunately some review sites are not a credible source for honest opinions and it is hard to fight back against bad press posted by others online.
ReputationChanger.com is an online reputation management service that works to suppress negative reviews and generate positive search engine results for businesses and individuals of all kinds. With a proven track record of success, Reputation Changer is capable of reversing the visibility of bad press online."
What do you think? Is this not playing fair, or is it simply a smart business practice? And what if you could pay to have bad feedback "suppressed" from sites like eBay and Amazon? How much would you be willing to pay to change your reputation?