Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Wed June 6 2012 17:48:56

Google Hijacks Paid Search Session to Discuss New Trusted Stores

By: Ina Steiner

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Google squandered an opportunity to answer questions from online merchants who are concerned about what Google Shopping's move from free to fee will mean for their small businesses. Google Retail Industry Director April Anderson was speaking in a session at the Internet Retailer Conference today entitled, "Paid Search Strategies for the Smaller Merchant," but she instead focused on Google's new Trusted Stores program and did not take questions from attendees.

What Anderson did say about last week's Google Shopping bombshell announcement was that by going to commercial model, it would encourage merchants to refresh their data and keep it up-to-date.

Google's message in the presentation was: Be relevant, be found, be trusted. Anderson outlined the four ways merchants could use Google to "be found" - site links; ad extensions; mobile; and Product Listing Ads (PLA).

Many merchants are unfamiliar with Google Product Listing Ads, and given the fact that merchants who want to have listings appear on Google Shopping will have to use PLA, it would have made sense to explain how the program works.

But the rest of the session focused on Google's new Trusted Stores seal, which is definitely not a "paid search strategy."

Tom Cole of BeauCoup was one of the first merchants to adopt Google's Trust Stores program, and he talked about his site and why he decided to use the seal to promote trust among shoppers. Under other circumstances, it would have been interesting, but I was champing at the bit to get to the Q&A portion to hear what concerns online merchants had, which never came.

In the previous session, "Selling on Third-party Marketplaces: the new reality of competitive partnerships," retailers did have the opportunity to ask questions.

One merchant asked about Amazon Product Ads appearing on the same page as Amazon product listings. She said, for example, that she saw an ad on Amazon for running shoes on the Finish Line website - and now she always goes directly to Finish Line to buy shoes. She wondered why Amazon would run ads for outside websites on product listing pages. (The retailer presenting the session - Richard Sexton of Carolina Rustica - commented, but there was no one from Amazon to address the question.)

Another merchant commented about the pressure to lower prices on Amazon (something that is often referred to as the race to the bottom). He asked, "why are we helping Amazon put us out of business?" Sexton said, "Whether you have the product on Amazon or not, customers will find it on Amazon at the lowest price. That's not going to go away."

Another merchant asked about the difficulties of listing on 3P marketplaces - "I don't have insight into the roadmap on marketplace websites," he said. Sexton responded by saying, "that's why you need a third-party tool."




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Perminate Link for Google Hijacks Paid Search Session to Discuss New Trusted Stores   Google Hijacks Paid Search Session to Discuss New Trusted Stores

This user has validated their user name. by: Ming the Merciless

Wed Jun 6 19:18:14 2012

Silicon Valley executives aren't worth diddly except for sticking their grimy paws in our pockets and epitomizing business school arrogance.

They are sociopathic MBAs whose authoritarian mindset relegates sellers to serfdom in order to coerce, dominate, and manipulate us into doing things that make the corporation more profitable and us less so.

They live in a rarified atmosphere where they honestly believe they don't have to answer questions from their customers.

Hence, no Q&A from Google today and no way to contact Google through their website.

Google would do well to remember that pride goeth before the fall.

Sellers should note in their listings and website to use any search engine but Google to find them and then stop taking Google payments if possible.

Former ebafia exec Stephanie Tilenius is EVIL, and now Google is EVIL.

The stench and rot that is ebay is spreading across Silicon Valley and beyond.

Perminate Link for Google Hijacks Paid Search Session to Discuss New Trusted Stores   Google Hijacks Paid Search Session to Discuss New Trusted Stores

This user has validated their user name. by: Spartacus

Wed Jun 6 19:46:44 2012

@Ming, Google has been evil since it's inception. Seriously, when a company takes the mantra ''Do no evil'', to me, it pretty much sums up they are going to do the exact opposite but they're putting on a pretty face for all the sheep who believe everything they're told.

Don't believe me? Just go read Matt Cutts blog and look at all the sheep commenting, hoping he might cast pearls of SEO wisdom but he just pulls their curly tails to hear them squeal like Ned Beatty in Deliverance.

I gave up on Google in 2005 over having my Adsense account banned for ''invalid clicks'' after getting click-bombed because I was stupid enough to use their discussion forums because they don't have a phone number or email support. Anyway, they reinstated my account a few days later but kept $1600 in earnings that I never recovered.

I don't run Adsense on my sites anymore, don't use Google search (I use Bing, Blekko, DuckDuckGo), don't use Gmail, wouldn't touch Google+ with a ten foot pole and have never used Google product listings.  I did break down and buy an Android phone a few years ago but traded it for an iPhone when I realized it came with the same lack of support Google is famous for.

Honestly, turning my back on Google was the best thing I ever did because it made me more resourceful and taught me how to find sales channels instead of being lazy and expecting Google to build my business.

One other thing I learned is any business, no matter how large or small should never build their model based on another business (ie: Zynga to Facebook). In common terms, never put all your eggs in one basket.



 

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by: Shilpi Roy This user has validated their user name.
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Thu Jun 7 00:40:53 2012

Most of the small companies are still blissfully ignorant of Google product search influence on customer choice of products/services. This should help them know that you can no longer ignore it.

Perminate Link for Google Hijacks Paid Search Session to Discuss New Trusted Stores   Google Hijacks Paid Search Session to Discuss New Trusted Stores

This user has validated their user name. by: Rexford

Thu Jun 7 07:58:47 2012

Ming says "They live in a rarified atmosphere where they honestly believe they don't have to answer questions from their customers."

Brilliant Ming and so true.  And it seems that the bigger the monopoly a company has, the worse it is.

Perminate Link for Google Hijacks Paid Search Session to Discuss New Trusted Stores   Google Hijacks Paid Search Session to Discuss New Trusted Stores

by: Tiffee Jasso This user has validated their user name.

Thu Jun 7 12:44:39 2012

Everyone needs to dump Google and not participate in anything they are offering. It is clear to see they will turn into the biggest meanest Gorilla on the block and make Ebay's strong arm tactics look like child's play.

This new store seal deal that they are touting, gives them all the seller's information, the buyer's information, as to addresses, bank accounts, credit card numbers and paypal accounts and leaves everyone wide open for fraud, ad blitzing and search blackouts. If Google decides they don't like what you are selling or want to boost a competitors business because they are getting more money (just like Ebay does right now), you will be buried so deep, no one could find you if they searched for a year.

It is up to us sellers to pass the word on to other sellers, family, friends and buyers. Only by turning our back can we stop this before it is too late. NO MORE GOOGLE!

Perminate Link for Google Hijacks Paid Search Session to Discuss New Trusted Stores   Google Hijacks Paid Search Session to Discuss New Trusted Stores

by: Harriet This user has validated their user name.

Thu Jun 7 14:36:39 2012

I find it more than peculiar that Google is avoiding discussing one of the biggest Internet announcements of the year. This avoidance action suggests lack of confidence in what they have announced.

If they were confidant and proud of what they announced, they would be talking it up all over the place to sell it.

Hesitation sems to indicate that they have not thought out their plan well enough to discuss it with anyone, let alone take questions on it.

I hope they are planning to try to sell it to people and not just jam it down everyone's throats. That is not the way to sell an unpalatable idea. Disgruntled and disallusioned sellers will not stay with a nasty program very long.

I see no transparency, no confidence or willingness to "sell" their idea.

This convention would have been the perfect opportunity to be open about it.

Not happening. Something is wrong here.

Perminate Link for Google Hijacks Paid Search Session to Discuss New Trusted Stores   Google Hijacks Paid Search Session to Discuss New Trusted Stores

by: JustTheFacts This user has validated their user name.

Fri Jun 8 12:48:41 2012

After reading Inas articles today entitled ''Merchants Give away Crown Jewels with Google Trusted Stores?''
And reading Wes Sheperd concerns I realize this CANNOT be overlooked.

Do sellers REALLY want ANOTHER BIG BROTHER breathing down their necks when we already have ebay and Amazon doig it. Do we really need to bring the THEFTS/FRAUD and STRESS to our OFF ebay and Amazon stores!

Seriously, now google expects us to run into their arms AND give them ALL OF OUR DATA FREE OF CHARGE when they are now CHARGING US just to be seen!

Think about how ONE SIDED and even DANGEROUS this is.  As Wes explained so clearly, we would be LITERALLY handing over our CROWN JEWELS to them and for FREE!

But it gets WORSE, google EXPECTS us to let THEM RATE US and decide if we are WORTHY of their “seal”.

I have NO plans on making google ''MY DADDY'' and on top of it to PAY THEM to TAKE and SELL my data for their OWN GAIN and give it to my COMPETITORS!

Do not think for ONE SECOND that google is not MINING this data to SELL to the BIG BOX stores, LARGE corporations and ANYONE else who will pay them for it.

What would stop them from selling it and to then use OUR information to SELL  to our competitors.  ABSOLUTELY NOTING!

If you doubt it just look at ebay and Amazon.  Ebay uses the fees and hard work from the small and medium sellers to SUBSADISE the Diamond and Chinese sellers, and Amazon just STEALS their sellers info to use for THEMSELVES.  So what do you think google WILL do with it, after all they are a DATA MINING company, and that information has VALUE to SELLERS of ALL sizes but who will able to AFFORD it besides the Box stores, even though it is OUR information.

NONE of these corporations care about sellers or even buyers, they ALL only care about THEIR BOTTOM LINE!

Google went to a FEE program to try and FORCE sellers into joining their BIG BROTHER data bank.

Do NOT be fooled.  As long as enough sellers tell google NO to your Fees and NO to your “seal”, google will find they have no other choice but to BACK OFF their ROTTEN SCHEMES.

How long could google HOLD OUT when nobody is listing with them and buyers can’t find anyone through them and go elsewhere to find the SELLERS.

If I remember right Ina did an article a few months back about how MANY people were NOT even using Google to shop anymore.  So is this Google’s little SLIDE OF hand trick where they try and CONVINCE sellers that they NEED Google when Google knows all along they do NOT, and to make themselves look more important than they are by charging sellers a FEE now?  But then again ebay sellers know that every time ebay loses money from another one of their BAD adventures they ALWAYS come to their ebay sellers to SUBSADISE their LOSES, which they ALWAYS disguise it in a ''fee decrease'' and promise some new “seller protection that ALWAYS ends up HURTING and COSTING the sellers and enables and or encourages MORE buyer FRAUD.

How long would it be before Google starts USING the “SEAL” over our heads to FORCE us to do WHATEVER THEY WANT and OVER RIDE our store policies.  

Do we really want Google to start FORCING us into returns, next day and FREE shipping, letting THEM decide when and who gets a partial refund AND gets to keep the item.  having THEM go into our bank accounts and just TAKING the money and giving it back to a FRAUDULANT buyer.  

Having to PLEAD with them to actually look at the case only  for them to IGNORE us and our evidence like we NOW experience on ebay, Amazon and paypal.

Are we all not trying RUN from this EXACT thing from ebay and Amazon!  

I am SURE google will DENY they would do any of those things and HOW could they admit it, who would signup then.  Just lunatics..LOL  Besides, SPIN and LIES is what these people do BEST!

Again, all we have to do is look at ebay and Amazon as LIVING PROOF.  The FACT that ALL of the CEOS, operations manager, etc etc all move from one of these companies to the other every week and they ALL bring the WORST sellers policies to each company they go to, so we CAN and SHOULD expect the SAME polices in EVERY SINGLE ONE OF THEM.

I personally do NOT find googles “SEAL” as a good thing, I find it ARRAGANT and UNDERHANDED.

If you all do not think that they look at us small and medium sellers as totally IDIOTS who would gladly give up our data in exchange for a STUPID Seal or Badge you are fooling yourselves.  

I am sure they were LAUGHING through the entire meeting about this SCHEME and about just how STUPID they really THINK we are to just HAND OVER our data for their “seal of approval” while CHARGING us for the “privilege of GIVING them OUR DATA to SELL to the HIGHEST BIDDER!  

We do NOT need “googles seal of approval”.  We need to FIGHT OFF this EVIL google plan BEFORE it gets off of the ground.

Also think about this. HOW can google start giving out this ‘SEAL” when they only have 50 stores?  WHAT data do they have NOW that makes them QUALIFIED to give ANY store a SEAL. Don’t they FIRST have to COMPLIE the data and have enough info and time to REVIEW it BEFORE they can say WHO is TRUSTED and who is not?

The FACT is, Google knows there are plenty of people who WILL join them and will do ANYTHING for a BADGE.  They know that they have the NEED to feel IMPORTANT and feel part of a CLUB/GROUP, so they will gladly hand over their data FREE of charge AND pay google on top it, even though they find out later google is selling their own data to their COMPETITORS.  

Sadly there is NO amount nor form of logic and reasoning you can offer these people and we cannot waste our time trying to help them.  BLISSFUL IGNORANCE is alive and well today.

However, I think MOST ebay and Amazon sellers are going to be much harder to FOOL and convince because we are LIVING the NIGHTMARE BIG BROTHER policies right now withebay and Amazon and are NOT willing to enter into ANOTEHR one with Google.

BEFORE you decide to join googles new scheme or anyone else who does this, as well as Amazon, ebay etc remember this.  Buyers are NOT looking for google, ebay, Amazon, Etsy etc, they are looking for OUR GOODS and SERVICES, google, ebay , Amazon etc are just TOOLS they are using, however, when these tools no longer work for them to FIND OUR goods and services they WILL find OTHER TOOLS to use to find US!

It is time to let these venues and search engines REALLY understand that THEY need us MORE than we need THEM!  When THEY stop providing the LINK to us OTHERS will stand up and fill the void.

I know that when I am looking for a Blue WIDGET I go to whatever search engine that finds me the blue widgets.  I do NOT care if it is bing, google etc.  When google starts showing me LESS or none, I will MOVE ON and goggle WILL become LESS and LESS RELEVANT to me until I forget all about them.

When I do find the widgets I like and or want and I realize it is getting harder to find them through search engines etc I am going to make sure to SAVE them in my favorites and AVOID the search engines the next time I want to buy from them.

Sellers..There is NO ''Badge or Seal'' that is worth bringing MORE buyer FRAUD to ecommerce.

Do we want to have to FEAR opening up even our own websites because of a ''google seal''.

How many time a year can we expect Google to RAISE the rates and CHANGE their policies and dangle a CARROT for their seal?

The Google ''seal'' will be like ebay on STEROIDS.  A BIG GIANT ANGRY and GREEDY MONSTER!

If you agree with this post please copy and paste the message below at the beginning or end of your post as show of hands that you will NOT give in to googles new scams and schemes.  NO fees NO seal!

JUST SAY NO TO GOOGLE!!

Perminate Link for Google Hijacks Paid Search Session to Discuss New Trusted Stores   Google Hijacks Paid Search Session to Discuss New Trusted Stores

This user has validated their user name. by: Ming the Merciless

Sun Jun 10 16:44:35 2012

Silicon Valley corporations involved in e commerce have already learned a valuable lesson from ebay.

Start out with mostly reasonable terms and then incrementally tighten the noose.

It's worked to some extent on ebay, and as Amazon has discovered, strategies viewed as successful will be copied by the feebleminded corporate types incapable of innovative thinking.



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