|Thu May 3 2012 12:48:44|
eBay Gives Sellers New Multi Quantity Discount Option
By: Ina Steiner
Sellers spotted yet another new feature not yet announced by eBay. This one allows sellers to offer multiple quantities in one listing and offer discounts according to how many items the buyer selects.
Sellers can already list multi-quantity listings - what's new is the discount they can now offer to buyers who purchase more than one item.
A new field called "LOT" was spotted on an item listed by usefulgadget. The default quantity on the listing for the DVI adapter was one, with a price of $2.59. Shoppers can use the pull-down menu in the LOT field to view the item availability in lots.
In this listing, the seller set up the listings so buyers could select 1/lot, 10/lot, 20/lot, 50/lot, and 100/lot. The price for buying a lot of 10 was $22, or $2.20 each. The price for buying a lot of 100 was $160, or $1.60 each - a big savings over the $2.59 price for buying just one of the adapters.
"This format might actually help sellers instead of hindering them for a change," wrote the EcommerceBytes reader who sent us the link. What do you think of this feature?
Update 5/4/12: Still awaiting response from eBay about this, but sellers in the comments said this type of listing can be accomplished by using eBay's Multi Variation feature, which is a very creative way to offer multiple quantity discounts.
Update 5/8/12: eBay responded to our inquiry and confirmed what commentors had said. Spokesperson Johnna Hoff said, "It's actually not a new feature. And, it's available to all sellers. In a multi-sku listing, sellers can set up different variations with a different price for each. The trait names and values are custom tags. In the case you reference, the seller has set it up their listings as lots with different quantity values."