|Mon Apr 30 2012 10:15:03|
eBay Diamond Sellers Get Authorized Reseller Designation
By: Ina Steiner
eBay gives its "diamond sellers" special perks and visibility, and the latest example comes in the form of a new "Authorized Reseller" badge that displays in product pages in search results as well as in the view item page in certain categories.
The new badge shows a large check-box next to the words "Manufacturer's Authorized Seller, and underneath are the words, "Authorized reseller."
Above: Authorized Reseller badge appears on View Item page (the badge is blown up so you can more clearly see it).
Last Tuesday, I had blogged about the new ways eBay was displaying pricing, including "compare at" prices and "see price at checkout," and spokesperson Johnna Hoff told me it was part of testing being done "with a small number of sellers in select categories." Giving retailers the ability to block prices from being seen in View Item pages lets them comply with MAP pricing.
A reader posting in the comments of that blog post said he had learned of the "Authorized reseller" designation that was coming to eBay, and I asked Ms. Hoff about it on Thursday - I'm awaiting a response, but clearly it's being rolled out now, possibly another test.
The reader, who goes by the handle pace306, said eBay would be restructuring most categories into authorized and non-authorized dealers. He said the MAP pricing and authorized reseller designation were part of an effort to appease manufacturers who are being courted by eBay, and said too many manufacturers have complained that "eBay has become a ''non approved alternate distribution channel'' and this will weed out the undesirables (read people like me)."
The Authorized Reseller badge is showing up on certain consumer electronics products for retailers such TigerDirect and ToysRUs, who are "diamond sellers" on eBay and already get special perks. For example, eBay displays some Diamond seller logos directly on search results pages (do a search for the seller ReedsJewelers, for example).
The Authorized Reseller badge shows up on eBay catalog "product" pages - eBay has rolled out catalog in only some categories, such as consumer electronics, similar to how Amazon displays results: "When you browse or search for one of hundreds of top electronics items, you'll now see all the listings available for your desired item, on one handy page."
Displaying the Authorized Reseller badge gives sellers an enormous advantage. While we're waiting to hear back from eBay more details about MAP pricing and the Authorized Reseller designation, let us know if you've been invited into any of these programs and, if so, let us know if you're a Diamond seller or not.
And let us know what you think and how these changes will impact your sales on eBay.
Above: The Authorized Reseller badge shows up in catalog search results, giving authorized resellers greater visibility.
PS: Want to see for yourself? Here's a ToysRUs Item page, and here's a search results "Product page."