|Wed Apr 4 2012 09:27:36|
eBay Puts Sellers on Alert over Spring Update Policy Changes
By: Ina Steiner
eBay is sending various emails to sellers reminding them about how its Spring Update will affect their listings, including one email about its new Top Rated Seller requirements, and another about its modified Duplicate Listing policy affecting auctions.
One seller, who wished to remain anonymous, said he received the following email from eBay:
"We recently notified you about changes to the Duplicate Listing policy that was announced in the recent Spring Seller Update. According to the Duplicate Listing policy which ensures sellers don't list in a way that clutters the buying experience and hurts the overall marketplace, sellers should not list duplicate Auction-style listings. If you have duplicate Auction-style listings, we may remove them at our discretion. Only inventory that lends itself to the auction format-such as hard-to-find or high-demand inventory and sells at nearly 100% of the time should be listed as duplicates.
Please be reminded that these updates to the policy replace the 30% sell-through rate requirement we communicated earlier. If you create too many listings that don't sell nearly 100% of the time, it may result in removal or reduced visibility of your listings. Be sure to review your duplicate Auction-style listings now to ensure they follow these new guidelines. Continued violation of the policy may result in being subject to a range of actions, including limits to your buying and selling privileges and suspension of your account.
Have a great day and thank you for selling on eBay,
eBay Selling Team"
The seller who received the auction notice from eBay asked, "So this is actually changing the policy removing the 30% rule?"
eBay rolls out major Updates impacting sellers 2 - 3 times a year, and sellers often find it difficult to keep up with all of the changes. The duplicate policy changes seems particularly confusing ("Now for identical items, Auction-style listings with the Buy It Now option will be considered duplicates to Fixed Price listings or to other Auction-style listings with the Buy It Now option. Also, sellers shouldn’t list duplicate Auction-style listings as eBay may remove, block, or reduce the visibility of duplicates that don’t sell nearly 100% of the time.")
As noted in today's EcommerceBytes Newsflash, eBay also sent emails to Top Rated Sellers (TRS) explaining how they would be affected by the changes to new TRS requirements. One email sent to a Top Rated Seller stated, "You already upload tracking information, so you're on track to keep your Top-rated status.To maintain your discounts, add the combination of 1-day handling and a minimum 14-day return window with a money-back refund option to as many of your listings as possible."
Are you receiving customized notices from eBay, and how are you coping with the Spring changes?