|Thu Mar 29 2012 20:18:51|
Buyers Confused over Changes to eBay Item Page
By: Ina Steiner
Remember when eBay made so many changes affecting sellers businesses beginning in 2008 that it had to pledge it would start limiting major changes to 2 - 3 times a year and promising to give sellers 60 days advance notice?
Well, eBay is on a roll again, this time making frequent changes to the Item page. Buyers and sellers are having to look around for pertinent information that moves from one area of the listing page to another.
The latest move is causing some confusion among buyers. eBay moved the product selling history on the Item listing page and is now displaying the number of items sold directly to the right of the quantity available.
A seller who listed an item with a quantity of 12 and who had sold six sent me an email he received from a buyer: "Do you still have some of these left? I see have six and sold six."
In other words, because the listing said there were six items available and six items sold, the buyer wondered if that meant the seller had sold all of his available items - when in fact, the seller still had six items left for sale.
The seller wrote in his email to me, "What possible reason or good could it do for buyers to publicly show the number sold? And I realize this has been shown for awhile, but why did they move the number sold right next to the number available? This IS confusing and I could see how someone would deduce that there are none available."
eBay has been making changes to the Item page in order to make room for ads, and it can be disconcerting to both buyers and sellers when they discover a field they are used to seeing in one spot is suddenly gone and appears in a new spot on the page.
Above: The two screenshots show eBay Item pages; the first was take on February 17, 2012, the second was taken yesterday, March 28, 2012.
eBay eliminated the section at the top of the Item page called "Other item info" which had included the Item number, location, ships to, payments, and history information. As I previously reported, users began noticing its disappearance when eBay began testing an ad in that very spot where Other Item Info had appeared.
Just the other day I became frustrated when trying to find the Item Number of a listing I was viewing - turns out, eBay moved it underneath the top section, in the seller's description area - for now, at least! And we previously noted sellers' displeasure that the Item Location information was made much less visible and moved underneath the Shipping section (see last week's blog post).
Sellers not only dislike change, they are also unhappy about ads appearing in listing pages for which they pay listing fees. The latest ads are "sponsored links" at the bottom of Item pages that look similar to Google Adword or Yahoo ads. (And yes, the Sponsored Links take shoppers off of the eBay site and onto retailer websites.)
Have your buyers noticed the changes on the Item page, and what do you think of the new placement of various descriptive fields?