|Thu Mar 15 2012 10:15:35|
Would Eliminating Basic eBay Stores Hurt Your Business?
By: Ina Steiner
eBay is eliminating Basic Stores in Australia in May as part of its Spring Seller Release, effectively boosting subscription fees by 25 percent for many small sellers. As EcommerceBytes Newsflash reports today, eBay Australia will move to a two-tier subscription plan and is lowering the cost of a Featured Store subscription from $99.95/month to $24.95/month.
Sellers in the rest of the world will no doubt be wondering if eBay has plans to roll out this change worldwide.
eBay used to reveal the number of Stores in its quarterly financial results (eBay had 532,000 eBay Stores worldwide at its peak in 2007), but stopped providing that number several years ago after a series of radical changes to Store fees and policies, including a move to "Store in Core" in 2010.
Here are the last numbers I could find before eBay stopped reporting eBay Store stats (note: the numbers exclude storefronts in eBay China):
2007 (9/30/2007): 280,000 eBay Stores in the U.S., 520,000 worldwide
2007 (12/31/2007): 532,000 eBay Stores worldwide
2008 (12/31/2008): 516,000 eBay Stores worldwide
Clearly Featured Store subscribers would be happy to see a 75% decrease in fees, but what would it mean to smaller sellers on eBay.com if Basic Store subscription fees increased 25 percent? Would the benefits of an eBay Store outweigh the hypothetical increase in fees?