|Fri Feb 3 2012 13:31:57|
Amazon Mulls Move into Retail Stores and Local Showrooms
By: Ina Steiner
Retailers are upset about "showrooming," the phenomenon where shoppers come to a brick-and-mortar retail store to view and learn more about products, but then buy the items online using mobile devices or their home computers.
Amazon could be about to further disrupt the retail industry - rumor has it that Amazon will create local showrooms of its own!
The New York Times Bits blog pointed out that Amazon.com is already "expanding into the physical." Bits writes, "Instead of using everyone else's store as a showroom for e-commerce, the retailer could control the process and operate its own showroom."
The Times was riffing off a December blog post by Jason Calacanis on Launch.is where he wrote, "Just heard an interesting piece of gossip from a very credible source: Amazon is going to open retail stores and will start making its own branded merchandise."
What would that mean for local retailers? And more importantly to EcommmerceBytes readers, what would that mean for small online sellers, both those who sell on the Amazon marketplace and those who don't?