|Wed Dec 19 2012 17:27:43|
eBay to Eliminate Outside Ads... in Mobile Apps
By: Ina Steiner
eBay sellers would be doing a jig if the headline above were missing the last three words. Unfortunately for them, eBay announced no plans to suspend ads on its marketplace, including listing pages where the ads compete for shoppers' attention with sellers' products. (And who can forget this doozy on eBay search results pages?)
However, the head of eBay Marketplaces Devin Wenig did say eBay would stop running ads inside of its mobile apps. Wenig told the Wall Street Journal's blog AllThingsD, "We aren't happy with the user experience and we don't need the money."
eBay did $5 billion in GMV from shoppers using mobile devices in 2011, and predicts it will double that volume to $10 billion this year. That's a lot of shopping done on the small-screen, though it doesn't break out figures by device - smartphone versus tablets, for example. (Want to go back further? Mobile shoppers spent nearly $2 billion on eBay in 2010.)
eBay also had strong mobile growth rates on key shopping days this holiday season, though it didn't share actual dollar or unit sales numbers.
eBay spokesperson Johnna Hoff said the company tested ads in the eBay iPhone app a couple of times last year, ultimately deciding the ads detracted from a clean customer experience. "So, going forward, we will not includes ads with eBay mobile apps," she said.
The decision was entirely separate from other advertising activities, she confirmed. So it looks like sellers (and shoppers) will have to resign themselves to ads on eBay when viewed from desktop devices.