Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Wed Dec 19 2012 17:27:43

eBay to Eliminate Outside Ads... in Mobile Apps

By: Ina Steiner

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eBay sellers would be doing a jig if the headline above were missing the last three words. Unfortunately for them, eBay announced no plans to suspend ads on its marketplace, including listing pages where the ads compete for shoppers' attention with sellers' products. (And who can forget this doozy on eBay search results pages?)

However, the head of eBay Marketplaces Devin Wenig did say eBay would stop running ads inside of its mobile apps. Wenig told the Wall Street Journal's blog AllThingsD, "We aren't happy with the user experience and we don't need the money."

eBay did $5 billion in GMV from shoppers using mobile devices in 2011, and predicts it will double that volume to $10 billion this year. That's a lot of shopping done on the small-screen, though it doesn't break out figures by device - smartphone versus tablets, for example. (Want to go back further? Mobile shoppers spent nearly $2 billion on eBay in 2010.)

eBay also had strong mobile growth rates on key shopping days this holiday season, though it didn't share actual dollar or unit sales numbers.

eBay spokesperson Johnna Hoff said the company tested ads in the eBay iPhone app a couple of times last year, ultimately deciding the ads detracted from a clean customer experience. "So, going forward, we will not includes ads with eBay mobile apps," she said.

The decision was entirely separate from other advertising activities, she confirmed. So it looks like sellers (and shoppers) will have to resign themselves to ads on eBay when viewed from desktop devices.




Comments (16) | Leave Comment | Permalink

Readers Comments

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

This user has validated their user name. by: Ric

Wed Dec 19 17:48:39 2012

Mr Wenig stated: " we don't need the money..." he realizes he works for eBay, the company that never saw a nickel it didn't covet .... RIGHT???

The executive disconnect gets bigger every time someone opens their mouth and professes to know what they are talking about.

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

by: Bloggo This user has validated their user name.

Wed Dec 19 18:03:47 2012

"We don't need the money, we're bleeding our customers just fine"

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

This user has validated their user name. by: Al G

Wed Dec 19 18:18:06 2012

WoW!
Now I gotsta go out and by a tablet/smart phone so I don't have those distracting ads when I'm crossing 42nd St & Vanderbuilt whilst engaged in bidding on the latest whatever!

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

This user has validated their user name. by: Ming the Merciless

Wed Dec 19 19:41:06 2012

Devil Wenig will prove himself to be an even bigger failure and thoroughy obnoxious narcissistic sociopath than The Ho.

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

This user has validated their user name. by: Nan

Wed Dec 19 21:31:26 2012

It's just onaccounta the smart-phone shoppers are eBay's new BFF's.
Never fear, they'll pimp them out soon enough.

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

This user has validated their user name. by: Philip Cohen
Web Site

Thu Dec 20 00:24:36 2012

“… and we don't need the money …”—LOL

But, how desperate they must be to think that such ads on a small mobile device, and competing with their own marketplace, where appropriate in the first place; then, they obviously don’t think, period. And where are the “mobile” sales coming from anyway? Undoubtedly from their traditional area, the desktop … as overall the eBay marketplace continues to atrophy …

eBay / PayPal / Donahoe: Dead Men Walking

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

by: spirit-of-shiloh This user has validated their user name.

Thu Dec 20 01:25:26 2012

LOL bloggo, so true,HAR HAR HAR,:)

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

This user has validated their user name. by: eBankrupted

Thu Dec 20 03:30:00 2012

This is great news. Now I can get brain cancer while I crash my car and run over pedestrians when ordering through my ebay app and not be redirected due to fingertip static to a competing off ebay website.

So far in 2012, as a buyer on a computer, I have purchased all my $50,000 worth of goods off ebay by using those distracting off-ebay site links below the buyer description, (after clearing my cookies :) happy that I am not padding Donahole's paycheck.

The smart phone trend will continue until science shows that smart phones obviously are cooking internal organs with cancer causing radiation. It takes me more than two hands to count the number of RF engineers I know with brain cancer. Good luck GEN Y!

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

by: pace306 This user has validated their user name.

Thu Dec 20 10:59:49 2012

More stupid statements from another stupid eBay exec.

If you dont ''need the money'' why are there 3 ads in every sellers listing?

If you dont ''need the money'' why are FVF's part of shipping?

If you dont ''need the money'' why do you force sellers to do free shipping?

I could go on - but I think we all ''get it''. SOMEONE must have complained or threatened to sue. THAT is the ONLY way eBay gives up any revenue stream.

On another topic ... I dont know ONE SOUL on this planet who uses thier phones/tablet to buy stuff on eBay. How exactly is this metric measured?

Yes I as a seller use the app to answer emails from eBays mongrel customers, adjust typos and other mistakes and will from time to time adjust quantities.

I buy on eBay for myself (I collect toys) and have NEVER used the mobile phone. Using a PC with cable speeds isnt enough to beat out the snipers on eBay auctions, never mind using the slow as molasses IOS6 or Jelly Bean to try and buy something.

This guy is obviously taking advantage of the new POT laws in the western USA ... since what he says makes no sense at all!

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

This user has validated their user name. by: Basset

Thu Dec 20 11:56:41 2012

''...and we don't need the money.''

??? -  he doth protest too much, methinks!

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

This user has validated their user name. by: iheartjacksparrow

Thu Dec 20 18:37:30 2012

"[W]e don't need the money."

If that's true, why do they find every way possible to squeeze more money from the sellers?

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

by: comet This user has validated their user name.

Thu Dec 20 23:38:35 2012

Pretty sure Devil Wenig just got his very LAST Christmas Employee Bonus from The HO.

After all job security DEPENDS on TAKING the MONEY now don't it?

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

This user has validated their user name. by: Rexford

Fri Dec 21 10:57:20 2012

Mr Wenig stated: " we don't need the money..."

Hmmmmm, he might better speak to the MBAs in the little "think tank" room at eBay. You know, the ones who are always devising creative little schemes that separate sellers from any profit that they might make on eBay.

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

by: Patricia This user has validated their user name.

Fri Dec 21 16:44:11 2012

"eBay spokesperson Johnna Hoff said the company tested ads in the eBay iPhone app a couple of times last year, ultimately deciding the ads detracted from a clean customer experience. "So, going forward, we will not includes ads with eBay mobile apps," she said."

I can see where ads on mobile devices would be very annoying and interfere with buying.  I know I would be frustrated pretty quick....yet they still cannot find the class to "clean up" seller's listings on the site.  They are desperate for every penny they can get!

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

by: Massachusets Howler This user has validated their user name.

Thu Dec 27 13:34:32 2012

Tell the TRUTH David WENG- your programmers could not figure out how to do it GLITCH free- as soon as they do, trust me, you will put ads on the smartphone apps.
You always get the OPPOSITE OF THE TRUTH from ebain!
Mass Howler

Perminate Link for eBay to Eliminate Outside Ads... in Mobile Apps   eBay to Eliminate Outside Ads... in Mobile Apps

by: Massachusets Howler This user has validated their user name.

Thu Dec 27 13:35:34 2012

If ebain has so much $$ how about ending the rip-off charge on shipping, or the FORCED Paypal?????
Mass Howler



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