|Tue Dec 18 2012 22:25:40|
eBay Survey Probes Seller Psychology
By: Ina Steiner
eBay is conducting a survey of sellers this month as it tries to understand their motivation in selling online. In addition to questions about where they sell, in which categories, and where they acquired the goods they sell online, eBay asked probing questions about why they sell online and how they feel about selling online.
For example, when eBay asked sellers to rate the degree to which they agreed or disagreed with certain statements about selling online, options included:
I sell online to supplement my household income to help pay for extras or luxuries
I sell online primarily to clear out personal or household items I no longer need or want
Selling is one of my primary sources of income
I make a full time living selling online but don't think of myself as a business
Selling online is my sole source of income
I sell online to supplement my household income to help pay for basic needs
In another example, eBay asked sellers to rate the degree to which they agreed or disagreed with certain statements, such as, "I like the excitement of auctions," "It is important to me that I run my own business," and "Selling online makes me feel like part of a community."
One can picture market researchers putting respondents into certain buckets with associated psychological profiles, perhaps "the gambler" who sells on eBay for the excitement, and then trying to market to those groups using different tactics.
Take a look at the following question and let me know what you think eBay is getting at with these statements.
Please indicate how much you agree with each of the following statements as it applies to your online selling behavior. Please use a scale of 0 to 10, where "0" means "Disagree Completely" and "10" means "Agree Completely."
I worry about selling to buyers outside the US
I like the excitement of auctions
It is important to me that I run my own business
Selling online makes me feel like part of a community
I sell items that are specific to a collection or hobby
I consider the fees associated with selling before deciding where to list my item
I am careful about how and where I choose to sell
If an online channel had a reward program based on how much I sell, I would probably sell more in that channel
Selling is a great way to get rid of things I no longer need/want
I only sell items for extra money when I need it
I avoid selling items that will involve a lot of communication with the buyer(s)
I'm always looking for ways to sell items faster
I enjoy using technology to sell online
I only sell items when I have spare time
Selling online is easy
I enjoy sharing knowledge with potential buyers
I enjoy negotiating with potential buyers
I am always looking for ways to sell more items
I go out of my way to satisfy my buyers
I am willing to pay higher selling fees for added listing site benefits if I get more support from the channel
I'm always looking for ways to increase my profits
I go out of my way to build loyal customers
Selling online is hassle free
You can read more about the survey in Wednesday's EcommerceBytes Newsflash newsletter.