Ina Steiner EcommerceBytes Blog
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by Ina Steiner, Editor of EcommerceBytes.com
Wed Nov 21 2012 16:51:01

Retailers Use Email to Entice Holiday Shopping This Week

By: Ina Steiner

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Are you tired of all the emails you're receiving this week promoting Black Friday and Cyber Monday? Or are you poring through them to find gift ideas and shopping deals?

Retailers are ramping up the emails to entice holiday shoppers this week, and if last year is any indication, the volume is going to keep picking up.

Email marketing firm Bronto published data for last year's Thanksgiving-week showing the volume of email by day and even hourly volume. Part 1 showed a chart of email volume for the Black Friday Promotional Period (Mon 11/21 - Sat 11/26), and Part 2 showed data for the Cyber Monday Promotional Period (Sun 11/27 - Wed 11/30). (Again, this is last year's data!)

Cyber Monday had the most number of emails last year, followed by Black Friday.

What did the two biggest marketplaces send out this week?

Today, I received an email from Amazon with the subject line, "Ina Steiner: Black Friday Week Deals at Amazon MP3." Inside, it said, Dear Amazon.com Customer, Customers who have shown an interest in music might also be interested in Black Friday deals at Amazon MP3. Save on hundreds of recent hits and classic albums starting at $3.99 each." It also included a link to its Black Friday Deals Week.

I also received an email from eBay with the subject line, "Subject: The Big Gift Event: diamonds, watches, and more!" Inside, it continued, "Plus, holiday deals from Dooney & Bourke, Toys"R"Us, and Rue La La." eBay's email showed a $99 diamond pendant, a Swiss Legend watch (Up to 90% off on watches), Dooney & Bourke pocketbooks, an "ad" for 48-hour private sales from "RueLaLa on eBay," and an "ad" for ToysRus. I received a slightly different email from eBay on another email account.

The ToysRus promotion in the eBay email was interesting - "Buy 1, Get 1 40% off Select toys" - because it's traditionally been difficult for sellers to use eBay's Checkout feature to offer incentives of that nature.



Clicking through to one of the ToysRus items, it said, "Discount will be applied when you add qualifying items from toysrus to your cart," and "Value of least expensive item will be discounted from the subtotal amount." (If you've encountered this feature as a seller, let me know. It sounds like a feature many sellers would be interested in using.)

If you've sent or received any particularly interesting holiday-themed marketing emails this week, let us know!




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Perminate Link for Retailers Use Email to Entice Holiday Shopping This Week   Retailers Use Email to Entice Holiday Shopping This Week

by: Susan Averello This user has validated their user name.
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Wed Nov 21 19:45:56 2012

I am just tired of them. Most have no relation to anything I would buy as gifts anyway. about 99%+ of my email is spam or from retailers.
There hasn't be a creative idea among them- they're mostly stores I already know about. I am going to buy a gift from there, I would have anyway.

Perminate Link for Retailers Use Email to Entice Holiday Shopping This Week   Retailers Use Email to Entice Holiday Shopping This Week

by: James Hughes This user has validated their user name.
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Thu Nov 22 07:23:02 2012

Hi it's my first time over here at ecommercebytes.

And I'm loving it already. Thanks for sharing this great content.

Best Regards

James Hughes

Perminate Link for Retailers Use Email to Entice Holiday Shopping This Week   Retailers Use Email to Entice Holiday Shopping This Week

by: TAK This user has validated their user name.

Thu Nov 22 10:52:01 2012

I actually opened the first few emails and read them, but now its just delete delete and more delete.

Perminate Link for Retailers Use Email to Entice Holiday Shopping This Week   Retailers Use Email to Entice Holiday Shopping This Week

by: FREDDY This user has validated their user name.

Fri Nov 23 09:22:19 2012

Just delete. If I want to buy something from that company - I go to the website.  It's a pain, but then again during November the amount of regular mail (USPS) for election was just a ridiculous amount. Now getting the same for Christmas. Sure the USPS loves and needs the revenue from the junk mail.  Emails are not as bad as full page crap from Walmart popping up on the screen and yes I do have pop ups blocked.



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