|Wed Nov 7 2012 09:12:05|
eBay Leaves Sellers Hanging with No Access to Analytics
By: Ina Steiner
eBay is leaving sellers high and dry with no way to measure traffic during the all-important holiday shopping season. But it's good to know that visitors to the campus are greeted with brand new signs showing the company's redesigned logos.
It's been three months since eBay Traffic Reports stopped working, and the marketplace has not provided an update since this September 27th announcement post. eBay's Listing Analytics tool has also been broken since at least mid-September, and now comes word that InkFrog has pulled its Sellebrity analytics tool from the eBay Open Platform and is providing a traffic tool on its own platform.
It's enough to make even the most innocent-minded a little suspicious.
In looking back at the initial EcommereBytes story about reports of a decline in traffic in August that said it was unclear whether there really was a drop in traffic, or if it was a glitch with the traffic reports themselves, I find it remarkable that eBay hadn't proactively informed sellers that the traffic reports were broken (did eBay even know?).
eBay continues to prove it is out of touch with its sellers and developers - and even its own infrastructure.
Holiday shopping is here, and eBay sellers have no way to measure the effectiveness of their seasonal promotions.
Either eBay doesn't want anyone to have access to traffic data, or its technology team appears grossly incompetent. Is there a another option?