|Mon Nov 5 2012 22:20:03|
HoneVille Becomes Disillusioned with eBay
By: Ina Steiner
Danny Hone, aka HoneVille, had no idea when he listed some closeout tshirts on eBay for $7.95 with free shipping that it would end up causing him major headaches. His intent in offering the shirts cheap was to shake things up a bit, but it resulted in seven negative feedback from buyers who demanded he pay for return shipping, not part of his return policy.
Hone said eBay's Trust & Safety agreed with him that the negative feedback was extortion and should be removed, but they have yet to remove the negs.
In today's newsletter, Hone explains why he believes building his business on eBay was like building a house out of straw on the sand. While he'll continue selling on eBay, he's determined to spend more time investing in his website, HoneVille.com, and use paid search to drive traffic to his listings.
Why didn't he spend more time on his own website? He said eBay's constant changes kept him too busy - for example, he spent over 3,000 hours this year revising pictures on eBay to comply with its new picture policy.
Read the EcommerceBytes interview with Danny Hone in Tuesday's newsletter for a peek inside the challenges of selling on eBay.