|Thu Nov 1 2012 00:21:04|
Craigslist versus Facebook: Which Would You Use to Sell?
By: Ina Steiner
The Daily reports that Facebook is testing a service that lets users create classified ads that would appear in friends' news feeds. The blog optimistically says the new service "might make Craigslist a thing of the past," but there are some key differences between what's being called the new Facebook Marketplace and Craigslist.
First off is the cost. It's free to list household items for sale on Craigslist, while Facebook will charge a "nominal" fee - less than $5. (Come again? Even less than one dollar isn't exactly nominal by online listing-fee standards, never mind online classified ads.)
The second difference is reach. Craigslist ads can be found by all browsers in the seller's region, while Facebook Marketplace appears to be limited to the sellers' friends, who might not even be located nearby.
The Daily explains more and says the Facebook ads are very targeted, "allowing users to locate anything from roommates to jobs by taking advantage of Facebook's vast network" - the opposite of Craigslist, it explains.
"The move is a shrewd one, at least for the Web, and is proof that Facebook's future probably isn't just about corporate sponsorship," the Daily wrote.
Facebook first introduced its Marketplace application in early May 2007 as a way for Facebook users to post listings across categories such as "Furniture" and "Roommates." To further expand the functionality and breadth of the application, Facebook selected Oodle to build and power the new marketplace because of its experience with online classifieds and building sites for large partners, and Facebook Marketplace powered by Oodle launched in 2009. (Earlier this year, Julia asked "Why Aren't More People Using Facebook Marketplace?" in an AuctionBytes Blog post.)
What would you think if classifieds listings from your Facebook friends (and friends of friends?) started showing up in your Facebook news feed?
And what do you think of paying for classifieds on Facebook versus listing items on Craigslist for free?