Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Wed Oct 17 2012 20:12:48

Winner of eBay Logo Design Announced

By: Ina Steiner

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The winner of the eBay logo design contest was announced today, but was not the fan favorite. After eBay announced it was changing its logo, the company 99designs.com ran a contest to challenge designers to come up with an eBay logo redesign of their own.

Today, 99designs.com announced the winning design.

A spokesperson said the company received 1,736 designs from 522 designers. "Our 99designs team did not choose to award the fan favorite (which I've also attached) - as is often the case with 99designs' customers who launch polls, we used the poll to help inform our decision but did not go with the top-rated design."

The company explained its choice, writing:

"The winning design achieves the clean, "trustworthy" look that eBay sought by eliminating text overlap, allowing for ample negative space and invoking the authoritative connotations of a stamp or seal. At the same time, it preserves the previous logo's funky, 1960s-inspired personality through an anatomically suggestive extension of the y's "tail." It also resembles neon tubing - another richly connotative staple of mid-century signage. The design works well in eBay's traditional colors as well as in monochrome."

Check out the contest and let us know what you think - is this design better than eBay's own logo redesign?






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This user has validated their user name. by: Spartacus

Wed Oct 17 21:11:19 2012

Most of the logo design contests I've seen at 99Designs were very good but this one was awful.

Personally, I felt the old logo was playful and cheerful, just like the old eBay was when I started there in the 1990s. The new logo truly represents the sterile, boring atmosphere of Donahoe's eBay of today.



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This user has validated their user name. by: Ming the Merciless

Wed Oct 17 23:30:50 2012

What type of contest could ebay run to make its management and The Hom specifically be "trustworthy?'

Quelle mierde.

It takes a crooked man to walk a crooked mile, and The Ho is a track star.

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This user has validated their user name. by: Ming the Merciless

Wed Oct 17 23:32:51 2012

That, of course, should be The Ho rather than The Horn although he may that as well.

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by: JB This user has validated their user name.

Wed Oct 17 23:47:19 2012

I see it as a negative reference to "what goes around comes around.  

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This user has validated their user name. by: Philip Cohen
Web Site

Thu Oct 18 00:08:06 2012

Well, I've had a look at the "Top entries". Yuk! Where did this crowd get their sense of design from? Same place Donahoe bought his MBA from. I guess. Reluctantly, I'm forced to say that I prefer eBay's own effort ...

eBay / PayPal / Donahoe: Dead Men Walking

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by: Grandma_Fish This user has validated their user name.

Thu Oct 18 00:30:11 2012

I actually kinda like it. But with the eBay colors, not the monochrome version.

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This user has validated their user name. by: eBankrupted

Thu Oct 18 01:02:54 2012

The new logo matches the failure of ebay to maintain and connect with it's seller base, so how about a new worst selling slogan contest?

Let me be the first to introduce the new ebay seller slogan:

eBay - More stress, less success.™

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by: summer in the city This user has validated their user name.

Thu Oct 18 03:03:38 2012

Donahoe *is* an ''anatomically suggestive extension .''

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by: Bloggo This user has validated their user name.

Thu Oct 18 03:14:59 2012

The company explained its choice, writing:....
Are these guys high on drugs?  The winning logo  doesn't do any of the things they say it does. Their choice is awful.

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This user has validated their user name. by: Anonymous Annie

Thu Oct 18 07:16:34 2012

The ''winning'' logo would be appropriate if eBay was a local TV station, maybe.

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This user has validated their user name. by: Nan

Thu Oct 18 08:18:07 2012

I don't like that one either.  It looks like it belongs on a clothing line at a discount store.

Actually, the one I like best is the one Ina keeps posting, with the new logo rising from the shadow of the old logo.  

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by: pace306 This user has validated their user name.

Thu Oct 18 09:35:20 2012

The circle logo aptly describes ebays new vision and how it treats sellers ... they and thier policies "reach around and bite you in the ass" .... am I wrong?

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by: Quicksilver Messenger This user has validated their user name.

Thu Oct 18 09:55:32 2012

One word-YUCK!

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This user has validated their user name. by: iheartjacksparrow

Thu Oct 18 10:34:57 2012

"... did not choose to award the fan favorite ...."

So all the people who voted just wasted their time? The 'winning' logo was definitely not the best.

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by: Patricia This user has validated their user name.

Thu Oct 18 11:47:42 2012

LOL only Ebay would destroy a well known logo and replace it with.....!  I can't say that here!  The new design looks weak and confused and like Ebay it goes around in circles.

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by: Kelly This user has validated their user name.

Thu Oct 18 12:10:06 2012

Looks cheap & cheesy. Third graders could've designed a better logo.

Third graders would also understand that the logo with the most votes should be declared the winner...

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This user has validated their user name. by: Basset

Thu Oct 18 12:15:07 2012

It would be more appropriate if it were black to reflect the ''black hole'' of visibility.  

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This user has validated their user name. by: Spartacus

Thu Oct 18 13:44:22 2012

I think the new logo illustrates John Donahoe's desire to change everything about the company into his twisted vision. That being the case, the logo should incorporate a festering dung heap and a pair of handcuffs. This would symbolize what Donahoe has turned eBay into and give a glimpse of his future when he ends up in prison for securities violations.

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This user has validated their user name. by: Anonymous Annie

Thu Oct 18 17:04:57 2012

How about a contest to redesign DSR's? Feh, never mind. The winner of that would also be dumped on the ash-heap as well. eBay will always do what it wants to do. Whatever polls or surveys they take are NOT designed to shape or guide their direction and policies. I'm convinced that eBay's surveys are ONLY intended to give eBay a preview of how much blowback and resistance there will be. Instead of fine-tuning their direction, they use the poll data to shape their justification and arguments in favor of what they had planned to do anyway.

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by: RCL This user has validated their user name.

Thu Oct 18 17:37:15 2012

To me, the change is not even noteworthy. Of course, I'm a Googler, so I ignore a logo unless it's entertaining.

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