|Thu Oct 11 2012 22:58:52|
eBay Devalues Listing Page without Lowering Listing Fees
By: Ina Steiner
eBay launched a new homepage design and diverted everyone's attention from changes it has been making to the listing page, which the seller who paid for the listing no longer fully controls.
It's probably a smart move for eBay to leverage ad revenue - search engines and other marketplaces do it - you'll see ads on Amazon.com listing pages. But for eBay sellers, the proliferation of ads on View Item pages mean shoppers can easily be distracted and move away from the page. And they aren't seeing a corresponding lowering of fees.
I was looking at a piece of vintage jewelry, and the square ad across from the picture (underneath the Seller Information) enticed me to go to eBay's sneaker page. When I scrolled down to read the description of the item I was viewing, I came across competing products in sections called "People who bought this item also bought" and "See what other people are watching."
True, it's possible that seller could benefit if her items appeared on other sellers' listing pages, but keep in mind, not all listing fees are the same.
The "Sponsored Results" ads continue to display at the bottom of the page, and you'll also find another ad underneath that, currently displaying eBay's own promotions.
Diamond sellers are already getting free listings, and these days, many low-volume sellers are taking advantage of eBay's 50 free listings/month.
Given eBay's recent spate of free listing tests, would you be surprised if eBay moves to eliminate most listing fees (and possibly increase commission fees correspondingly)? I'm working on a story for next week that supports this theory, in the meantime, let me know what you think - and if eBay did eliminate listing fees, how would that change your eBay listing strategy?