|Wed Oct 10 2012 12:11:18|
The New eBay Launches - What Do Sellers Think?
By: Ina Steiner
As startups like Pinterest gain ground in influencing shoppers and driving retail sales, established marketplaces like eBay find themselves reacting to keep up with the latest shopping trends. Today, eBay launched a new homepage that users can personalize to their liking that looks a lot like Pinterest.
The new homepage features a visual palette of items, similar to Pinterest and other curation sites, especially fashion sites. Users can choose what types of items to follow.
eBay spokesperson Ryan Moore told EcommerceBytes, "The feed is a new and personal way to curate your own shopping experience and discover items perfect for you, offering a curated selection of favorite things on the eBay homepage." Users can opt in at eBay.com/feed in the U.S. starting today, October 10, with international sites to follow.
The new homepage also features eBay's redesigned logo and a larger search box. Hovering over the short-list of categories in the left column brings up a new design of options. Moore said other enhancements include streamlined navigation, new View Item pages "designed to deliver more intuitive, convenient ways to browse and buy."
The new View Item page features a section called "People who bought this item also bought" that showcases items from competing sellers. For example, this listing for a "Maternity Baby Skeleton Love Halloween Costume Funny Large LG L Black T-Shirt" includes 10 other Tshirts, including one from another seller with an identical design, "Pregnant Skeleton Halloween Costume LONG SLEEVE T-Shirt Maternity Baby WZS-05" (Item #130773621157).
Readers of EcommerceBytes will not be surprised at some of the new features, such as the larger search box on the homepage, as eBay has been testing new designs since May.
Let us know what you think of the new design and features - will this draw more holiday shoppers?
Update: See today's EcommerceBytes news story for other features launched today including 2-click checkout and the ability for sellers to link to Facebook in their profiles.