Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue Dec 26 2023 22:00:50

eBay to Redesign Item Page after 9 Months of Testing

By: Ina Steiner

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eBay will soon launch "phase one" of a new listing page design after 9 months of testing, although sellers appear skeptical it will be an improvement. A seller shared screenshots of the design on Christmas Eve in a post on the eBay boards containing detailed information. 

The seller, using the ID " mcdougle4248," explained, "According to this post (screenshots below), we should see the redesign's first phase now or soon. I am not seeing it yet, however."

The seller pasted the contents of a post from a private eBay discussion board where eBay had shared screenshots of the new design - the December 14, 2023 private thread was titled, "We are launching the first phase of a redesigned item page on desktop!"

"We have been working very hard the past few months trying to find a version of the page which is liked by our users and finally we are happy to share that we will be launchign the first phase of the redesign sometime next week. After multiple iterations, this version has tested well with users and now we have decided to launch."

According to the private post published by "buyer_team@ebay," the highlights of the Phase One redesign include the following:

- Larger images and a 2-column layout
- Increased prominence for seller information
- Improved information hierarchy
- Prominent Click to Action buttons (Buy It now, Add to cart, Add to Watchlist etc.)

The poster of the screenshots said they had joined the private View Item redesign in March when eBay invited users to join. EcommerceBytes wrote about the invitation on March 31, 2023.

"Mcdougle4248" pasted the private post on page 7 of a public thread that had been active for nearly 9 months, but a moderator locked the thread 10 days after Mcdougle4248 published the screenshots in mid-December "due to the age of this thread."

Sellers had openly discussed changes they saw to the eBay Item page over the course of nearly 9 months. Some expressed a longtime concern that eBay would make it harder for buyers to see the details of an item before buying, leading to returns or negative feedback as a result. 

It doesn't appear the screenshots of the new design have reassured sellers. Mcdougle4248 published the screenshots on a new thread on December 24th. Let us know what you think of the redesign.

Comments (31) | Leave Comment | Permalink
Readers Comments

Perminate Link for eBay to Redesign Item Page after 9 Months of Testing   eBay to Redesign Item Page after 9 Months of Testing

by: Marty2020 This user has validated their user name.

Thu Dec 28 20:04:32 2023

what problems? Just read the forums Shipping, Selling, Buying if you need some inspiration

Perminate Link for eBay to Redesign Item Page after 9 Months of Testing   eBay to Redesign Item Page after 9 Months of Testing

by: mindelec This user has validated their user name.

Thu Dec 28 21:35:51 2023

i'm sure if they tried harder they could move the description farther down the page....

Perminate Link for eBay to Redesign Item Page after 9 Months of Testing   eBay to Redesign Item Page after 9 Months of Testing

by: Fruitylovesyou This user has validated their user name.

Fri Dec 29 02:21:57 2023

when they figure out what they want to be, am sure the buyers will come back.

Scrumdelirium magical!

Perminate Link for eBay to Redesign Item Page after 9 Months of Testing   eBay to Redesign Item Page after 9 Months of Testing

by: kodakfish This user has validated their user name.

Fri Dec 29 09:55:04 2023

hoping the pic comes through but for those that haven't seen the new layout.[minimised it to 33% so more shows]

I just buy on eBay now - and don't like it

Perminate Link for eBay to Redesign Item Page after 9 Months of Testing   eBay to Redesign Item Page after 9 Months of Testing

by: kodakfish This user has validated their user name.

Fri Dec 29 09:55:59 2023

sorry url doesn't seem to have worked

https://www.facebook.com/photo/?fbid=10231807516196505&s
et=a.4155667335638

Perminate Link for eBay to Redesign Item Page after 9 Months of Testing   eBay to Redesign Item Page after 9 Months of Testing

This user has validated their user name. by: toolguy

Fri Dec 29 11:31:57 2023

@ebabyout

"and don't you keep a log of your past posted grievances"

No, there's no reason to

Sellers always have more problems then buyers do. If they aren't selling eBay has a problem.

Everyone I know that buys on eBay are happy, if any of them have a problem I tell them how to proceed forward. Sellers on eBay are always going to be on the short side of the stick, that's just the way it is on eBay or brick & mortar.

The Customer is always right, haven't you seen "Falling Down"?

Perminate Link for eBay to Redesign Item Page after 9 Months of Testing   eBay to Redesign Item Page after 9 Months of Testing

by: selling stuff This user has validated their user name.

Fri Dec 29 13:58:03 2023

The big PROBLEM is the two rows of "similar sponsored items" & "related sponsored items" ABOVE my item specifics & my description.

I just wonder if I used the "sponsored item grift" it would be that way.

Hey eBay, how about letting us try to sell our stuff since we pay for the space before sending buyers off to buy something you will make more money on because they fell for the "sponsored item grift".

Perminate Link for eBay to Redesign Item Page after 9 Months of Testing   eBay to Redesign Item Page after 9 Months of Testing

by: Snapped This user has validated their user name.

Fri Dec 29 19:07:18 2023

Provocateur?

Deliberate controversial behavior in order to provoke argument or other strong reactions is not ‘funny’, is never constructive, and renders such posts as being no more than just pathetic and without any contextual merit.

Is that all you’ve got to offer here?

Perminate Link for eBay to Redesign Item Page after 9 Months of Testing   eBay to Redesign Item Page after 9 Months of Testing

This user has validated their user name. by: Fly on the Wall

Fri Dec 29 19:21:54 2023

I always seek Marie's replies, but I haven't seen her in a while. Are you still here, Marie?

Perminate Link for eBay to Redesign Item Page after 9 Months of Testing   eBay to Redesign Item Page after 9 Months of Testing

by: comments This user has validated their user name.

Sun Dec 31 12:06:54 2023

That 9 months must have included lots of weed and psilocybin and using causes about the same confusion as the bent mirror in the fun house.

Perminate Link for eBay to Redesign Item Page after 9 Months of Testing   eBay to Redesign Item Page after 9 Months of Testing

by: eBetsy This user has validated their user name.

Fri Jan 5 13:46:23 2024

I'll reserve judgment until I actually see it, but am not happy to read that more other items are going to be featured. I do a LOT of buying on eBay, and as a buyer, I totally hate that,. Let me see what I clicked on and am interested in, please — don't try to deflect me before I've even gotten to see and read about what I came to that page for!

And needless to say, as a seller, as much as I love eBay in general, I resent them trying to take buyers away from my View Item page, which I took great pains to make good enough to rank well in search and get my item found!

eBay needs to seriously rethink the placement of other items on my View Item page. Below my description is fine; at that point, the buyer either does or doesn't likes my item well enough to buy it. If not, then by all means show them other items, so that we keep that buyer on eBay. But let them see MY item first.

As a buyer, it's confusing as well as annoying to have to scroll down past other allegedly "related" items that all too often aren't!

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