
eBay launched a tool for sellers that uses AI (artificial intelligence) to create captions for them when they want to promote their listings on social media. eBay described the challenge it hopes the tool will solve: "For eBay sellers, social media can be an invaluable tool for publicizing, promoting, and popularizing their listings - but figuring out the best phrasing can feel challenging."
Sellers can find the tool on the "Social" page in the Marketing tab in Seller Hub - when they start to create a social post, eBay will display a "Use AI Caption" button.
Sellers can use eBay's generative AI tool to share individual listings, categories, promotions, and stores.
"Our generative AI crafts a post about the item being listed, including hashtags and emojis,"
eBay explained. "The seller can prompt the AI to rewrite captions and also manually customize to include any, all, or none of those extra features. Once published, the post also includes a link to the listing(s) along with images of the item to attract new buyers."
The social-captioning feature is fully available in the US, UK, Germany, and Australia, and eBay said it was seeing a great response from early users.
Soon, sellers will be able to choose to automatically post their eBay listings to social media as soon as they're published, with no additional action needed. However, eBay may have to overcome sellers' skepticism of AI and of eBay's technological capabilities before they'll be comfortable putting the tool on auto-pilot.
A little like the old Clairol ads for hair dye - "Does she or doesn't she (dye her hair)," we're all starting to ask about words and pictures we see, "Is it authentic, or is it AI?"
Can eBay's AI captioning tool provide an authentic voice for online sellers on social media? Or will auto-posting every new listing feel like stilted spam to sellers' followers?