Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Wed Dec 13 2023 16:05:05

Etsy Lays Off Hundreds Including 2 C-Suite Execs

By: Ina Steiner

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Etsy is laying off approximately 225 employees, including its Chief Marketing Officer and its Chief Human Resources Officer. The company said the 11% reduction of the Etsy marketplace workforce would increase its operational efficiencies but would not materially impact Etsy's three primary guidance metrics for the 4th quarter: GMS (Gross Merchandise Sales), revenue, and adjusted EBITDA margin.

In a letter to employees, Etsy CEO Josh Silverman said GMS had remained essentially flat since 2021. "This means we are not bringing our sellers more sales, which is the single most important thing we can do for them."

In Q4, Etsy has been running TV commercials and funded discounts to shoppers - today's news indicates those marketing efforts were not enough to turn things around.

Silverman said that as Etsy heads into 2024, it identified projects and initiatives called the "Vital Few" that he believes will reignite growth for sellers and drive buyer consideration and loyalty. "I have great confidence in these plans, but we need the right structure and resources in place to successfully execute on them."

In addition to reducing its operating costs, the layoffs ("restructuring plan") will better align its workforce and cost structure with "current business needs, top strategic priorities and key growth opportunities," Etsy said.

The core Etsy marketplace team will consist of approximately 1,770 people after the layoffs, similar to the headcount level early in 2022. That prompted Etsy consultant Cindy Baldassi to write in a LinkedIn post on Wednesday, "Etsy could have avoid canning employees by accepting they were out of ideas 2 years ago, and not continuing the aggressive hiring over the past 24 months."

Theo Wayt and Ann Gehan reported on The Information that the layoffs come as Etsy "grapples with a slowdown in consumer spending and increased competition from competitors like Shein and Temu."

Silverman told employees in Wednesday's letter, "Parting ways with some of our colleagues was absolutely not an option we wanted to pursue; however, we have a responsibility to our entire community, especially the nearly 7M sellers who count on us everyday - and we must make the hard decisions that allow us to continue serving them."

"We owe it to our sellers and buyers - and we owe it to each other - to continue working passionately and with the highest level of urgency towards our Vital Few initiatives and supporting workstreams," he said. The full letter is available on the Etsy corporate blog.

An Etsy moderator responded to seller concerns about the layoffs in a discussion board thread, writing, "This update will not impact your shop or the level of support you receive from us."

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Readers Comments

Perminate Link for Etsy Lays Off Hundreds Including 2 C-Suite Execs   Etsy Lays Off Hundreds Including 2 C-Suite Execs

by: Fruitylovesyou This user has validated their user name.

Thu Dec 14 18:23:10 2023

And to think, just 4 months ago josh "ego" Silverman was telling bruh Jim Cramer about how they've held on to almost all their pandemic gains.

He's now telling laid off Etsy employees we're sending you to the glue factory because GMS essentially flat. He must not think they know how to read a proxy statement. He was proclaiming to shareholders with great pride on 2022 performance.  Employees: essentially flat gms. Stockholders: slightly up gms

I wonder if josh told shareholders gms was slightly flat if he would of still gotten all that performance based compensation. Lets all join hands and thank Mr "keeping commerce human"

Perminate Link for Etsy Lays Off Hundreds Including 2 C-Suite Execs   Etsy Lays Off Hundreds Including 2 C-Suite Execs

by: Fruitylovesyou This user has validated their user name.

Thu Dec 14 18:27:29 2023

And to every etsy employee, the best thing you can do to protect yourself and fellow humans... is reap the rewards that come with being a whistleblower and snitch them out to the doj and sec. Because if you're in tech, you will never escape these types.

Perminate Link for Etsy Lays Off Hundreds Including 2 C-Suite Execs   Etsy Lays Off Hundreds Including 2 C-Suite Execs

by: Stone Cutter This user has validated their user name.

Thu Dec 14 19:04:55 2023

*** Another variable….Amazon ***

I heard a market analyst on CNBC this week say that the
e-commerce space for this holiday season has jumped by leaps and bounds for Amazon.

He also said that the rest of e-commerce is eating Amazons dust and that no one is coming close to Amazon this holiday season except for Walmart who not only has an e-commerce venue but also has their brick & mortar retail stores.

And this is a problem for all of us as we cannot tell consumers what to purchase. Too “niche” may be a problem for Etsy in the short term as inflation continues to ease.

2024 may be a difficult year for small Sellers.

Perminate Link for Etsy Lays Off Hundreds Including 2 C-Suite Execs   Etsy Lays Off Hundreds Including 2 C-Suite Execs

by: Fruitylovesyou This user has validated their user name.

Thu Dec 14 19:12:57 2023

I think the tech companies are waiting not see the fallout on antitrust cases before they make their move. They'll wait til Google or Amazon are on consent decrees or digest uses and then suddenly poof they'll compete then. Or exploit sellers more

Perminate Link for Etsy Lays Off Hundreds Including 2 C-Suite Execs   Etsy Lays Off Hundreds Including 2 C-Suite Execs

by: Snapped This user has validated their user name.

Fri Dec 15 09:59:24 2023

“ The company said the 11% reduction of the Etsy marketplace workforce would increase its operational efficiencies…”

“ An Etsy moderator responded to seller concerns … writing, "This update will not impact your shop or the level of support you receive from us." “

So…the RIF is going to ‘improve’ things - but nothing’s going to change.  Got it.

Although it’s probably somewhat of a ‘change’ for the affected 11%.  Happy Holidays indeed.

Perminate Link for Etsy Lays Off Hundreds Including 2 C-Suite Execs   Etsy Lays Off Hundreds Including 2 C-Suite Execs

by: Stone Cutter This user has validated their user name.

Fri Dec 15 15:00:40 2023

*** Depop and Reverb ***

“ The company said the 11% reduction of the Etsy marketplace workforce would increase its operational efficiencies…”

Let’s not forget that the company of Etsy also includes their acquisitions in Depop and Reverb.

A reduction of 225 employees within 3 companies may not be as brutal as it sounds.

I hear many companies who report that when they hire too many people to manage it can actually reduce productivity. And for every 5 people hired, another manager needs to be hired.

Sometimes, less is more.


Perminate Link for Etsy Lays Off Hundreds Including 2 C-Suite Execs   Etsy Lays Off Hundreds Including 2 C-Suite Execs

by: CAROLINASGIRL This user has validated their user name.

Sat Dec 16 11:22:33 2023

I was a middle six figure seller with a ton of 5 star feedback, for years.  But etsy decided to start playing games I did not appreciate. I am punished and have to accept their advertising. But.... it never went to something I sold, only to a page of other sellers. I might have been on that page, somewhere.....Then there was the you will answer this email in the time frame we give you or..... star seller..... and that meant what?

Tracking showing delivered? Why am I penalized? Same companies on the front page every time? Why was that?  Finding something in search, hit or miss for me..... I no longer shop there either.

Did it occur to any of these people that run this company we are human beings that sell on etsy? Personally, I felt very mistreated. If you treat your customer right ( we ARE your customer etsy) then you will have the magic formula for sales. We know how to run our companies. ( disclaimer for those that did not, nor did they understand trademarks)

The thinking of giving away things to customers will relate to sales, well, i am one that is not shopping, so that did not work on me. You have to provide a good shopping experience for customers to return. My experience has not been that in a while now. I sold to power hitters all over the us with constant repeat business.


Apparently, in my point of view, etsy did not want that from me. More and more I was hidden in search. We did multiple testing before we closed up. It made no sense to have to keep jumping through all these hoops for basically what ended up being a meager income. We tracked every sale, every month, every year. Each year, we could see the difference. other platforms growing by as much as 22 percent yoy. But not etsy for us. One has to go where they are treated as a seller that is appreciated. Wonder if they ever thought about asking for a sellers thoughts? The etsy cheerleaders are not who they need to ask.

These are all my personal opinions and my personal experience that I am writing about.  

Perminate Link for Etsy Lays Off Hundreds Including 2 C-Suite Execs   Etsy Lays Off Hundreds Including 2 C-Suite Execs

by: Zigmund This user has validated their user name.

Sun Dec 17 06:03:08 2023

I'm on Etsy since 2012. And Not Complaining. Not whining like hundreds of Etsy shop owners did and keep doing. I'm fine with what I'm doing. I don't waste my time on Etsy support forum. I keep adding listings and keep refining old listings.
I'm not making hundreds of thousands and not even thousands. I have weekly sales continuously. I don't care what others do, only pay attention from time to time if there are new ideas from other sellers who sell similar items.
Once upon the time, Etsy support was excellent. But it was  in the first 3-4 years being on Etsy. Support now is at CRITICAL Point. Chat does not work. WHO are people who work in Etsy CHAT ? Obviously they are not in US. And they are useless. SUPPORT for Buyers is probably is probably as BAD.  

Perminate Link for Etsy Lays Off Hundreds Including 2 C-Suite Execs   Etsy Lays Off Hundreds Including 2 C-Suite Execs

by: OhCalcutta This user has validated their user name.

Sun Dec 24 18:59:16 2023

No layoff is not fired

Perminate Link for Etsy Lays Off Hundreds Including 2 C-Suite Execs   Etsy Lays Off Hundreds Including 2 C-Suite Execs

by: OhCalcutta This user has validated their user name.

Tue Dec 26 16:26:26 2023

Instead of off site ad,why not UP the final value fee,at least we know how much it would be.
Etsy FVF is lower than Ebay and AMZN,it leaves room to raise the fee  

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