eBay CEO Jamie Iannone will share information about changes sellers can expect when he participates in a keynote presentation at eBay Open
at noon eastern today.
eBay has not stuck to its commitment of giving sellers lots of advance notice before making changes by grouping them into 2 - 3 "seller updates" a year. For example, eBay has announced changes to fees in certain categories outside of the seller updates. And yesterday, it sprung a big surprise on sellers in certain categories.
Whenever it announced a Seller Release, eBay makes changes to Categories and Item Specifics. But yesterday, eBay announced
it had already started making changes in Collectibles (Figurines); Parts & Accessories (Motorcycle, Scooter, and UTV/ATV); and Home & Garden (Candles & Home Fragrance, Home Décor, Pillows, Furniture, Window Treatments & Hardware).
eBay wrote in the announcement, "During this transition, your listing experience could be temporarily impacted, as well as the visibility of your listings. You may notice some item specifics changing names, listings moved to different categories, or some listings temporarily not appearing in searches."
Category changes have proven disruptive in years past, and one seller replied to the announcement, "Just as the holiday selling season starts! I guess they learned nothing from last year."
We'll be covering the keynote address and will update this blog post as news hits.
Update 11:25 am: The seller "networking" session kicked off at 11 am Eastern. Here is how eBay describes the opening keynote that will kick off at noon:
"Get company updates, insights, and announcements straight from eBay leaders including President & CEO Jamie Iannone, SVP, Global Markets Jordan Sweetnam, SVP, Chief Business & Strategy Officer Stef Jay and more!"
And here's a list of eBay employees (and three eBay sellers) scheduled to speak during the keynote:
Jordan Sweetnam - SVP, Global Markets, eBay
Andrea Stairs - VP, Global Markets - Seller Community & Marketing, eBay
Jamie Iannone- President and CEO, eBay
Stef Jay - SVP, Chief Business and Strategy Officer, eBay
Thomas Walker - Senior Director, Consumer Insights, eBay
Adrian Fung - VP, Customer & Performance Marketing, eBay
Dawn Block - VP, Global Markets - Verticals, eBay
Rob Veres - eBay Seller, Burbanksportcards
Liann Ho - eBay Seller, watchshopping
Eddie Chung - eBay Seller, SoleStage
Gabe Middleton - eBay Seller, Human-I-T
Adam Ireland - VP & General Manager, U.S.
Update 12:08 pm: As Jordan Sweetnam's role has grown to include European responsibilities, Adam Ireland is taking over US business as VP & General Manager, U.S.
Update 12:15 pm: There are 3,824 attendees showing on the screen. Andrea Stairs said 80% of registrants are first-time attendees.
Jamie Iannone is currently speaking - expect to hear a lot in the coming sessions about how eBay is working on trust to drive loyalty and bring customers back, he said - he's discussing his "tech led imagination" strategy.
Update 12:20 pm: Iannone discussed features such as coupon codes and videos. He said eBay will announce a new tool called "Buyer Groups" during the conference, which will help sellers tailor experiences. He also discussed eBay's push into "Live Commerce."
Update 12:22 pm:
Returns will go through the eBay platform for international orders
through its Global Shipping Program. (Look for more details on this,...And here it is
Unpaid Items - eBay will fix this problem by the end of the year.
Update 12:27 pm: Iannone gave a heartfelt thank you to sellers amid macro challenges across the world. He referenced the "magic of our community" and said, "We're working every day to make eBay better for you." His presentation is over.
Update 12:35 pm: eBay's Chief Business and Strategy Officer Stefanie Jay is discussing "Enthusiast Buyers" who make up the majority of eBay GMV (sales on the site) - 70%. It's an important presentation, since the number of buyers on eBay is declining each quarter.
- they spend 9X more than on-enthusiasts
- they make purchases 30 different days/year
- they spend $3,000/year
There are 4 categories of Enthusiast buyers:
- Sourcing Pros
- Category-centric buyers
- Value seekers
- Horizontal Buyers
eBay talks a lot about focus categories, Jay said, but that's because enthusiast buyers also make purchases outside of their main category.
Update 12:55 pm: Stefanie Jay is interviewing 2 sellers - interesting conversation.
It doesn't appear eBay will be announcing big changes anytime soon...signing off from live-blogging for now.
Update 1:00 pm: eBay is now running a session on its plan to drive long-term growth including Andrea Stairs, Thomas Walker, and Adrian Fung (see their titles above).
Walker is discussing research, including seeking the answer to the question, "Why should consumers choose eBay?"